Advertising Specialist

Description You will be working on a flexible hybrid schedule as part of Fidelity’s dynamic working arrangement.Who We AreAt Fidelity, we’ve been helping Canadian investors build better financial futures for over 35 years. We offer individuals and institutions a range of trusted investment portfolios and services - and we’re constantly seeking to find new and better ways to help our clients. As a privately owned company, we boldly embrace innovation in all areas as we continue to grow our business into the future. Working with us means you’ll be part of a diverse and dedicated group of people who make a real difference for our clients and communities every day. You’ll have a wide range of opportunities to grow and develop your career in an inclusive environment where you’ll feel valued and supported to be your best - both personally and professionally.What You’ll DoThe Advertising Specialist will assist in execution of digital media advertising campaigns in support of Fidelity Investments Canada. Working closely with the Manager, Digital Advertising, Fidelity’s media agency, internal departments, content marketing, production, and digital teams. The role will support advertising campaign execution and own execution for one or more advertising channels (i.e. sponsored events, programmatic display/video and paid search). The role includes assisting in development of media placement recommendations, post-campaign reporting and in-campaign optimization; as well as budget optimization and reporting within campaigns.How You'll Make an Impact:Assist the digital advertising team in creating and follow up of paid advertising campaigns and projects by collaborating with multiple internal and external stakeholders Owning campaign projects on Adobe Workfront to ensure campaign assets are ready for timely execution of paid digital advertising campaigns, including on-ground events and other paid campaignsCollaboration with Advertising, Paid Social, Content, and Digital Marketing teams to ensure seamless integration across a full communication plan (i.e. paid/owned/earned).Help develop detailed, strategic media briefs for the agency and internal stakeholders that reflect business and campaign goals across the marketing funnel.Ability to uncover and leverage audience insights through the Adobe Analytics platform to build strategies for key target segmentsLeverage internal and external data sources to ensure media plans are based on insight and learning.Liaise with media agency to ensure effective mix and spend, while ensuring campaign objectives are being met.Help with campaign reports consistently to ensure campaign optimization & learning for future campaigns; this includes working closely with Advanced Analytics and Digital teamsUsing Fidelity processes, ensure timely review and accounting of all advertising spend as correlates to accurate billingThe Expertise You Bring:University Degree in Marketing/Advertising or equivalent experience.2+ years’ experience in marketing or advertisingExperience utilizing the following media: paid search, programmatic and direct display/video, online video, audio (i.e. Spotify, podcasts), TV, digital out-of-home, in-person and digital sponsorships.Excellent project management skills and ability to work cross-functionally in a fast-paced environmentStrong Microsoft Office skills with the ability to analyze campaign data and metrics to make optimization recommendationsFinancial services experience is a strong asset.Advertising and/or Media Agency experience is a strong asset.What We Are Looking For:Thorough understanding of paid digital strategy, mobile and social media channels.Demonstrate experience in the one or more of the following ad platforms, but not limited to, Meta, Google Ads, Adobe AdCloud, Reddit, LinkedIn, Spotify, Direct display, Television, sponsorships.Experience with 3rd party ad serving technology (e.g. DoubleClick).Ability to communicate clearly, persuasively, and diplomatically to a wide range of audiences.The position requires strong analytical and problem-solving skills.Strong project management skillsDemonstrate an innovative, collaborative, and proactive mindset.The ability to manage multiple priorities in an ever-changing environment and meet deadlines.Must be very detail oriented and can work well under pressure.Demonstrate experience building out detailed advertising strategies and tactics, preferably in the financial services sector.Current work authorization for Canada is required for all openings.Total Rewards That Reflect Your ImpactWe believe exceptional work deserves exceptional recognition. That’s why we offer a competitive compensation package designed to support your success today—and your financial well-being tomorrow.For this role, your total rewards include:Base Salary: A competitive annual range of $65,000 to $80,000, based on your experience and qualifications.Performance Bonus: Eligible for a discretionary bonus that rewards your contributions and results.RRSP Contribution: After 6 months of employment, we invest in your future with an RRSP contribution—no employee matching required.We’re proud to offer a compensation package that aligns with provincial pay transparency requirements.This posting represents an existing vacancy within our organization—an opportunity to step into a role where your talents will make a meaningful difference.Some of the ways we’ll help you feel valued and supported as part of our team:Flexible working arrangements - 100% remote, hybrid, and in office optionsCompetitive total compensation, including company contributions to your group RRSP without a matching requirement from youComprehensive health benefits that start on your first day, with 100% employer-paid premiums, that include up to $5000 annually for mental health services and therapyParental leave top-up to 100% of your salary for a period of 25 weeksUp to $650 for home office equipmentGenerous time off policy, including 2 paid days annually to volunteer at a charity of your choiceDiversity and inclusion programs, including an active network of Employee Resource GroupsExtensive professional development opportunities, including access to over 11,000 training and development courses, tuition reimbursement, and monetary rewards for completing a required designation We care a lot about fostering a compassionate, people-centric culture, and are proud to have been named one of Canada’s Top 100 employers for the last five years.