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Senior Specialist, Content Strategy and Digital Marketing

2 weeks ago


Ottawa, Canada University of Ottawa Full time

Follow us on Posting Reason:New PositionJob Type:EmployeeAnticipated Duration in Months (for contracts and temporary assignments):N/AJob Family:Communications and Advisory Services# of Open Positions:1Faculty/Service - Department:Telfer Marketing and CommunicationsCampus:Main CampusUnion Affiliation:SSUODate Posted (YYYY/MM/DD):2026/01/08Applications must be received BEFORE (YYYY/MM/DD):2026/01/19Hours per week:35Salary Grade:SSUO Grade 11Salary Range:$90,987.00 - $114,932.00About the Telfer School of ManagementThe Telfer School of Management at the University of Ottawa is located in the heart of Ottawa and is the proud academic home of some 4,300 students,200 faculty members, over 100 staff members, and over 30,000 alumni.At Telfer, everything we do from teaching to research, to policy advice is firmly aligned with helping Canada reach its potential. We believe that better business practice means a better Canada and that a better Canada means a better world.Position Purpose:The role of the Senior Content Strategist is to be the “custodian” of the voice of the Telfer School of Management in all manners relevant to how it communicates with its students, faculty and staff, alumni, donors, prospective students, and community members. Develops overarching narratives that have meaning and relevance while raising awareness of Telfer’s high-level story as well as those emanating from all its units. The incumbent also ensures that the “Brand Voice” of Telfer is reflected in content and products that are aimed at all our stakeholders.Provides strategic and tactical advice to Telfer sectors and its MarCom Department on how best to innovate and raise the profile of its services through compelling and creative content designed for a multitude of channels such as Web, social media, video, and photography, and targeted to current and potential students, alumni and donors, faculty and researchers and the wider community here in Canada and around the world. Works closely with MarCom Strategists dedicated to Units, the Managers of the Marketing and Communications Department on strategy development, while overseeing, when required, the work of Digital and Social Media Specialists and other members of the team who develop content, to maximize effectiveness, relevance and adherence to brand guidelines. In this role, you will have the following responsibilities:Leadership:Oversight content strategies: Acts as the Team’s resident “content expert” by managing, planning, and implementing content strategies for Telfer in collaboration with Managers, other Strategists and the Associate Director, Marketing and Communications. Thought leadership: Participates in the development of strategic MarCom plans by setting priorities, defining audiences, adopting various tactics and methods, and establishing key performance indicators. Delivers regular reporting of cross-platform performance metrics and makes recommendations to the Associate Director and Managers on improving the team’s ability to further hone their messaging and storytelling capabilities. Oversight brand voice: Oversees the development of Telfer’s “brand voice” and the manner in which to develop and contextualize content and narratives for business units. Oversight of content and products: Directs the work related to content and product development from content developers, marketing and communications strategists and digital and social specialists, and other team members on important initiatives and Telfer-wide communications campaigns aimed at target audiences.Editor in Chief: Directs content strategies as “Editor in Chief” of the Telfer Knowledge Hub and other Telfer-wide publications aimed at key stakeholders.Training Expertise: Offers advice and training on how best to ensure that content creation is compelling while ensuring quality, accuracy and consistency of messaging and tone. Functional leadership: Ensures that the most up-to-date editorial practices and applied to MarCom materials and products, staying abreast of developments in the field of communications and marketing, and facilitating the team’s adaptation to changing patterns in media consumption.Working with others: Builds strong relationships with clients through regular and frequent project consultations to identify their needs and requirements.Content development:Content development: Plans and implements compelling content strategies and develops content (Web, social media, video, photography, and print), ensuring they meet and support the objectives and needs of the sector for which they are being developed, while always considering the omnichannel marketing and communications vision of Telfer. Suppliers: Hires, manages, and oversees the work of external suppliers, such as freelance writers, translators, photographers, videographers, and graphic designers, to produce a variety of marketing and communications tools and vehicles.What you will bring:Bachelor’s degree or equivalent education and experience, preferably in communications, journalism, marketing, or a related area;Seven (7) years’ experience in journalism/communications/public relations, writing and editing in French and/or English for print and the Web;Proven experience in project management and the creation of digital and traditional contentIn-depth knowledge of omni-channel marketing and communications, user experience (digital/Web) and online engagementExcellent ability to coordinate a variety of tasks under pressure, managing priorities, meeting strict deadlines, and following up on deliverablesStrong organizational, planning, and analytical skillsProactive, creative, and resourcefulExcellent interpersonal skills and leadershipDemonstrated ability to work as part of a team, and to interact with creative professionals in a positive manner in a fast-paced environmentAbility to quickly assimilate complex information and to translate this information into plain language for a variety of audiencesStrong attention to detail to ensure accuracy and timeliness of information and projectsSound judgment, initiative, tact, and diplomacy, as well as high level of discretion in handling confidential informationSolid knowledge of computer systems, including CMS (e.g., Joomla, Drupal, WordPress), video and image editing software (e.g., Adobe Suite, Final Cut Pro), Microsoft Office, databases, etc., knowledge of HTML editingBilingualism (French and English)Prior to May 1, 2022, the University required all students, faculty, staff, and visitors (including contractors) to be fully vaccinated against Covid-19 as defined in Policy 129 – Covid-19 Vaccination. This policy was suspended effective May 1, 2022 but may be reinstated at any point in the future depending on public health guidelines and the recommendations of experts.