Director, Growth Marketing

Hi there, thanks for stopping byAre you actively looking for a new opportunity? Or just checking the market? Well… you might just be in the right placeAt Lightspeed, we’re looking for Director, Growth Marketing to join our global team and lead the charge in creating data-driven growth strategies that drive revenue, optimize performance, and push our global customer acquisition efforts into new territory. You’ll be a key leader and owner in Lightspeed’s global marketing organization. Your mission will be to build scalable growth engines, improve conversion funnels, and enable data-first decision-making across our acquisition and lifecycle efforts.What you’ll be doing:Owning the strategy, performance, and leadership of four core teams: MAT (Marketing Automation), CRO (Conversion Rate Optimization), Marketing Analytics,Marketing AI.Lead and Develop Teams: Oversee and grow a high-performing global team across MAT, CRO,AI and Data, fostering collaboration, accountability, and innovation.Growth Strategy: Define and execute global growth strategies that align with Lightspeed’s business goals across markets and verticals.Data-Driven Optimization: Drive the use of experimentation and data analytics to optimize lead generation, lead scoring, conversion funnels, and retention efforts.Marketing Automation: Own the global marketing tech stack and automation strategy to ensure scalable and efficient execution of campaigns.Conversion Rate Optimization: Lead CRO efforts across web properties, collaborating with UX, design, and content teams to continually test and improve user journeys.Marketing AI: working closely with the Information Systems (IS) team to implement new ways to leverage AI for marketing effectiveness and efficiency, including collaborating with our different sales teams to enrich our prospects and customers profile using genAI.Performance Tracking: Partner with our Data Office to define KPIs, build dashboards, and create a culture of performance measurement and iterative improvement.Stakeholder Collaboration: Work cross-functionally with regional leaders, product teams, and revenue operations to align on growth priorities and execution plans.Innovation & Experimentation: Establish a strong experimentation framework and test-and-learn culture within all teams under your purview.What you need to bring:8–12+ years of experience in growth marketing, performance marketing, or marketing operations, ideally in a global SaaS or eCommerce environment.5+ years of experience leading teams, including cross-functional and remote teams.Proven success in managing or scaling Marketing Automation/AI, CRO, and/or Data teams.Deep understanding of modern marketing tech stacks (e.g., Salesforce, HubSpot/Marketo, Google Cloud Platform, BigQuery, Fivetran, Looker, GA4, Clay (CMS, CDPs).Strong analytical mindset with a track record of leveraging data to drive marketing performance.Experience in high-growth, fast-paced environments and a passion for experimentation and continuous improvement.Excellent communication and leadership skills, with a collaborative, global mindset.As a global company with employees and clients outside of Quebec, fluency in English as a working language is required for this position.Even better if you have, but not necessary:Experience in the POS, retail tech, or hospitality tech industries.Familiarity with privacy regulations (GDPR, CCPA) as it relates to data collection and marketing practices.You’ll enjoy:A flexible work environment that empowers you to do your best workA culture that celebrates performanceThe chance to make an impact in a team that’s big enough for career growth, but lean enough to make your voice heardCareer-defining opportunitiesPlus benefits designed to keep you happy, healthy and fulfilled.Flexible paid time off and remote work policies Equity options, because this is your company tooContributions to your pension plan. Your future mattersTraining opportunities to grow your skills and careerHealth and wellness credit so you feel your bestTime off to volunteer and give back to your communityInterest groups, employee led networks, social committees to sponsored sports teamsComputer purchase program to get your personal MacbookEnhanced parental leave to support growing familiesAt Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skill set, qualifications, experience, and market data. These considerations can cause your compensation to vary. We reasonably expect the total compensation for this position to be in the range of $170,000-200,000 CAD. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, RRSP plan and match, paid parental leave top-up, and paid time off.Please note that this compensation information is solely for candidates hired to perform work within Ontario and reflects the amount Lightspeed is willing to pay at the time of this posting. This role represents an existing vacancy at Lightspeed. Lightspeed uses artificial intelligence–enabled tools to support certain aspects of the recruitment process; all hiring decisions are made by our recruiting and hiring teams.