Marketing Specialist, Life Insurance

6 days ago

Toronto, Canada Foresters Financial Full time

Job DescriptionKey ResponsibilitiesWorking closely with the Team Lead you will support the development, planning and implementation of marketing campaigns, including but not limited to:Establish and validate incoming marketing requests supporting Sales, Product Development and Insurance Operations with the business stakeholders.Define, develop and execute communications and marketing campaigns across a variety of channels (i.e., email, video, web, text, social).Write campaign briefs, detailed campaign objectives, project plans and copy decks.Brief creative and development teams and perform Quality Assurance reviews of all campaign assets and tactics.Lead legal, compliance and stakeholders approvals.Report and analyze campaign metrics and proactively identify trends for continuous improvement.Develop strong cross-functional relationships with internal teams to gain a solid understanding of life insurance products, processes and distributors.Handle general administrative work and other duties as required.Key QualificationsEducation (minimum required): Bachelor's degree or diploma in marketing, communications or a related field.Experience (minimum required: Minimum of 3-5 years' experience in a marketing role, with a focus on email campaigns.Experience within the life insurance industry in a B2B environment.Solid understanding of communications/marketing tactics with a vertical in audience segmentation, email and text marketing.Excellent verbal and written communication skills.Excellent attention to detail, strong follow-through, a strong sense of ownership and accountability for tasks and projects.Strong analytical skills.Strong customer service acumen.Strong time management skills: capable of handling multiple projects and meeting tight deadlines in a fast-paced, multifaceted environment.#LI-HybridSalary Range:$54,000.00 - $77,000.00 The actual base salary for this position will depend on several factors, including job-related skills, experience, and education. In addition to base pay, eligible employees may participate in a discretionary variable incentive plan, results are subject to both individual and company performance.Please note that this posting is intended to fill an existing vacancy; however, there may be instances where more than one vacancy is available for the same role.

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