Demand Generation and Customer Success Manager

We are seeking a highly motivated and data-driven Demand Generation & Customer Success Manager to drive our clients marketing and client retention efforts for their Connected Vehicles Division, specializing in geomagnetics and asset tracking solutions (software and hardware). This role is pivotal—you will be responsible for building awareness, generating a consistent flow of high-quality leads, and fostering strong, lasting client relationships to ensure ongoing success and subscription renewals. If you thrive on optimizing campaigns, interpreting data, and engaging directly with B2B clients, this is your opportunity to be a key driver of business growth in a standalone, high-impact marketing position.Advantages$85,000-$90,000 salary based on experience. High Impact and Autonomy: This is a standalone marketing position reporting directly to the Business Manager, offering the opportunity to own the marketing strategy and drive significant business growth from day one.Performance Bonus: Earn a personal performance bonus of 10% - 15% based on conversion rates, directly rewarding your success.Stability and Growth: Be a key player in a growing division of a well-established company, providing a stable environment with opportunities for professional growth and involvement in new projects and challenges.Compensation: Competitive salary range of $85K - $90K.Work Flexibility: While primarily onsite in Guelph, there is the possibility for some flex to work from home after the probationary period.ResponsibilitiesPlan, execute, and optimize multi-channel marketing campaigns across paid search (Google Ads, PPC), paid social (LinkedIn Ads), email, and display to drive high-quality inbound leads (MQLs $\rightarrow$ SQLs).Manage campaign budgets, calendars, and performance metrics, ensuring maximum ROI and efficiency.Collaborate with internal teams and vendors to produce high-converting creative assets, landing pages, and messaging.Implement rigorous A/B testing and continuous optimization of targeting, ad copy, and workflows.Develop nurture campaigns to re-engage dormant or cold leads.Manage marketing automation tools (HubSpot, Pardot, or equivalent) and maintain clean, actionable CRM data (Salesforce).Align with the Business Manager and Account Executives (Sales) on Ideal Customer Profiles (ICPs), lead scoring, and effective follow-up processes.Track and report campaign performance, pipeline impact, and key metrics including CPL, conversion rates, and marketing-sourced revenue to the Business Manager.Engage in client-facing work to assess client needs, build strong relationships, and ensure high customer satisfaction and retention.Leverage strong communication and interpersonal skills to manage client interactions and resolve problems proactively.Utilize Customer Support and CRM software to manage accounts and track customer success metrics.Maintain a results-oriented focus on customer retention and client account success.Qualifications4–6 years of B2B marketing experience, with a strong focus on lead generation and demand creation.3–4 years of experience in Customer Service/Sales or a proven background in customer success or account management.Proven ability to run and optimize complex digital marketing campaigns (Google Ads, LinkedIn Ads, paid social, and email).Proficiency with marketing automation and CRM platforms (e.g., HubSpot, Salesforce, Pardot).Strong analytical skills with the ability to interpret data, monitor key metrics, and recommend actionable, data-driven optimizations.Excellent organizational, project management, and verbal/written communication skills.Valid G class driver’s license and clean Driver’s Abstract (necessary for potential travel/client site visits).SummaryThis is a dynamic, challenging, and rewarding role where you can help drive the business by combining your expertise in Demand Generation with your passion for Customer Success. The ideal candidate is a settled professional who is driven for success, brings a positive personality, and is eager to grow with an organization focused on innovative connected vehicle and asset tracking solutions. Your efforts will directly translate into tangible business growth and client loyalty. The target start date for this permanent, full-time role is January 2026.Randstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.