Marketing & Client Engagement Specialist
2 days ago
Job Description :Reporting to the Marketing Manager, In Plan, the Marketing & Client Engagement Specialist is accountable for driving end-to-end delivery (from ideation to execution) of marketing campaigns leveraging multiple channels such as email, web, video, social media and print.These communications will help Clients:Understand their workplace benefits and savings plans and encourage them to take action.Educate plan members when new products i.e. voluntary benefits are available and during key moments in the member journey (welcome, enrolment, re-enrolment, etc.).What will you do?Drive end-to-end delivery (from ideation to execution) of marketing campaigns in various digital channels.Work with Creative Services to develop marketing messages that are clear and client-centric, using plain language and behavioural economic principles.Develop and implement test and learn direct response marketing campaigns, including preparing and presenting briefs to support business objectivesEnsure knowledge of campaign strategy, brand, the plan sponsor/association/client and the product value proposition are appropriately reflected in all communications (print and electronic).Coordinate with other internal marketing teams, business partners and external vendors to execute campaigns as neededManage campaign execution, including preparing workback schedule, copy editing; providing creative direction; managing approvals (business partners, legal, compliance, risk etc.) translation, printing, production and distribution processesWork with internal analytics teams to help ensure measurement and reporting on campaign activity is in placeIdentify opportunities for improvement based on post analysis or best practices to increase efficiency of campaign execution and effectivenessRepresent Marketing on special projects on occasionOwn and manage various administrative responsibilitiesWhat do you need to succeed?Post-secondary education in marketing or communications2 to 5 years in a Marketing Specialist roleExperience with digital marketing in a direct marketing capacityExperience in progressive copywriting and editing, especially for digital tacticsStrong communications skills (both verbal and written)Proficient in Microsoft Office and Adobe softwareAbility to handle multiple projects, organize work and set prioritiesAbility to consult, negotiate and influenceExcellent project management and time management skillsAbility to learn new programs and processesA familiarity of behavioural economics and plain language principlesProven balance of analytical and creative problem-solving skillsExcellent interpersonal skills and ability to build relationships with business partnersWork well independently, but also function in a team environment.What will be nice to have?Experience in life insurance/wealth management or other financial services industryExperience with marketing data analytics Experience using Adobe Campaign and InDesignWhat’s in it for you? We’re proud to be a Best Workplace for Hybrid Work by Great Place to Work® CanadaBe part of our continuous improvement journey in developing the next greatest digital enterprise experience that is united by our Purpose: to help Clients and Employees achieve lifetime financial security and live healthier lives.Flexible Benefits from the day you join to meet the needs of you and your family.
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Marketing & Client Engagement Specialist
10 hours ago
Toronto, Canada Sun Life Financial Full timeMarketing & Client Engagement Specialist page is loaded## Marketing & Client Engagement Specialistlocations: Toronto, Ontariotime type: Full timeposted on: Posted Yesterdayjob requisition id: JR00119156You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self....
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Marketing & Client Engagement Specialist
10 hours ago
Toronto, Canada Sun Life Financial Full timeMarketing & Client Engagement Specialist page is loaded## Marketing & Client Engagement Specialistlocations: Toronto, Ontariotime type: Full timeposted on: Posted Todayjob requisition id: JR00119156You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll...
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Marketing & Client Engagement Specialist
6 hours ago
Toronto, Canada Sun Life Financial Full timeMarketing & Client Engagement Specialist page is loaded## Marketing & Client Engagement Specialistlocations: Toronto, Ontariotime type: Full timeposted on: Posted Todayjob requisition id: JR You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic...
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Marketing & Client Engagement Specialist
6 hours ago
Toronto, Canada Sun Life Financial Full timeMarketing & Client Engagement Specialist page is loaded## Marketing & Client Engagement Specialistlocations: Toronto, Ontariotime type: Full timeposted on: Posted Yesterdayjob requisition id: JR You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with...
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Digital Marketing
10 hours ago
Toronto, Canada Sun Life Financial Full timeA leading financial service provider is seeking a Marketing & Client Engagement Specialist to drive marketing campaigns across multiple channels. You will be responsible for educating clients about their benefits and ensuring effective communication throughout the member journey. The ideal candidate should have 2-5 years in a marketing role, strong digital...
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Digital Marketing
6 hours ago
Toronto, Canada Sun Life Financial Full timeA leading financial service provider is seeking a Marketing & Client Engagement Specialist to drive marketing campaigns across multiple channels. You will be responsible for educating clients about their benefits and ensuring effective communication throughout the member journey. The ideal candidate should have 2-5 years in a marketing role, strong digital...
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Hybrid Marketing
10 hours ago
Toronto, Canada Sun Life Financial Full timeA leading financial services firm in Toronto is seeking a Marketing & Client Engagement Specialist. You will drive marketing campaigns across multiple channels, ensuring client understanding of benefits and savings plans. The ideal candidate has 2 to 5 years in a marketing role and experience in digital marketing. Strong communication, project management,...
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Hybrid Marketing
6 hours ago
Toronto, Canada Sun Life Financial Full timeA leading financial services firm in Toronto is seeking a Marketing & Client Engagement Specialist. You will drive marketing campaigns across multiple channels, ensuring client understanding of benefits and savings plans. The ideal candidate has 2 to 5 years in a marketing role and experience in digital marketing. Strong communication, project management,...
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Hybrid Marketing
2 hours ago
Toronto, Canada Sun Life Financial Full timeA leading financial services firm in Toronto is seeking a Marketing & Client Engagement Specialist. You will drive marketing campaigns across multiple channels, ensuring client understanding of benefits and savings plans. The ideal candidate has 2 to 5 years in a marketing role and experience in digital marketing. Strong communication, project management,...
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Marketing & Client Engagement Specialist
10 hours ago
Toronto, Canada Sun Life Financial Full timeYou are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll...
