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Specialist, Marketing Journeys
2 weeks ago
We are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love—and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story Who we are looking for:Situated within the Residential Base Revenue team, the Marketing Journeys Specialist plays a critical role in driving revenue growth, retention, and product conversion across our base of residential customers. This role is focused on identifying key moments-of-truth in the customer lifecycle and using these opportunities to educate customers on our brand value proposition or drive them to sale with personalized, timely, and channel-appropriate communications.This individual leads the end-to-end design, execution, and optimization of customer marketing journeys, with a sharp focus on supporting strategic base priorities such as product migrations, churn reduction, and conversion for both broadband and mobile Internet products. Partner with Base Management leads to plan, deliver, and monitor performance of journey campaigns. Once journeys are deployed and stabilized, they are transitioned to the appropriate business lead for ongoing ownership, enabling the team to stay focused on designing and launching new innovative programs. What you will be doing: Marketing Strategy & Design Thinking Identify and size opportunities to increase customer upsell/renewal conversion, reduce churn, and drive incremental base revenue through lifecycle journeys. Design and deliver personalized marketing journeys that align with high-impact base priorities, such as upselling customers to high-speed internet tiers or promoting adoption of 5G Home Internet. Lead cross-functional discovery sessions to uncover opportunities for journey improvement across the customer lifecycle. Prioritization & Stakeholder Management Support development of a journey innovation roadmap that complements broader Residential Base Revenue growth strategies. Prioritize new campaigns and capability enhancements based on business impact and resource availability. Interpret and manage stakeholder requests, balancing speed-to-market with quality and performance. Performance Analysis & Socialization Track and interpret performance data (e.g., engagement, churn, sales uplift, ARPU) to continuously optimize journey effectiveness and ROI. Present insights to stakeholders across the organization with actionable recommendations Campaign Execution Define and refine requirements for Martech and enablement teams to support campaign and journey execution at scale. Work with Base Manager stakeholders to brief CRM & Brand teams for campaign targeting & content development tailored to key residential customer segments. Champion test-and-learn experimentation to optimize journey triggers, targeting, and messaging cadence What you bring: 2-3 years of marketing experience, with 1 or more years leading complex journey-based or lifecycle marketing programs Foundational understanding of customer base management within the residential telecom space, with a focus on driving product upgrades and reducing churn Experience supporting new product launches and go-to-market strategies an asset Strong grasp of data-driven storytelling and performance optimization Critical-thinking skills, intellectual curiosity, and a passion for customer-first innovation Excellent communication and stakeholder management skills Experience working with marketing automation platforms (Salesforce Marketing Cloud, Adobe Campaign, Adobe Experience Platform) is an asset Bachelor’s degree in Marketing, Communications, or related field preferred Telecom experience is a strong asset To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role. Schedule: Full timeShift: DayLength of Contract: Not Applicable (Regular Position)Work Location: 333 Bloor Street East (012), Toronto, ONTravel Requirements: NoneBackground Check(s) Required: Canadian Criminal Record Check Posting Category/Function: Marketing & Marketing Research / AnalysisRequisition ID: 325477
