Sr. Social Media Coordinator – Contract until 2027

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.Contract until February 2027 - including some benefits.The Team:The Integrated Marketing Communications (IMC) team functions like a best-in-class internal agency. IMC is dedicated to a simple but ambitious vision – crafting the best marketing and advertising in the world. It’s mission – create audience-first, idea-led, omnichannel, globally aligned campaigns.The Opportunity: Mattel is seeking a Sr. Coordinator – Social Media to join our Account Management team, based in Montreal. This position will lead the strategic planning, development, ongoing execution, and management of social media, creator and influencer activities on behalf of the Building Sets Portfolio. The role will support the business objectives and evolve our digital footprint, emphasizing engagement, conversion, and strong integration across the brand’s marketing campaigns and product launches. You will develop original content, collaborate with creators, and suggest creative ways to attract more customers and promote our brands. You are a highly motivated, creative individual with experience and a passion for connecting with current and future customers.That passion comes through as you engage with followers and creator communities daily, with the goal of turning fans into customers.What Your Impact Will Be: Co-Develop the social media and influencer strategy, social media campaigns and tactical plans from beginning to implementation to support Mattel Building Set brands marketing efforts on social channels, creating opportunities to drive consumers towards the path of purchase and to meet aligned KPIs;Present social media and influencer strategies, analyses, and key learnings regularly to leadership and various stakeholders;Build relationships and collaborate internally (i.e., marketing, marcom, creative, media, PR, legal, etc.) and externally (i.e., agencies);Co-develop influencer briefs and work closely with agency partners on strategy, planning, and execution;Innovate, oversee, and manage content creation, including creating detailed shot lists and briefs for creative teams and influencer partners;Engage directly with our online community and influencer partners and build relationships with creators and ambassadors to strengthen brand advocacy and authenticity;Support the development and execution of influencer and content creator programs (paid and earned), coordinating with agencies and internal teams on creator selection, briefing, content reviews, and approvals;Read, write and edit copy, reviewing and routing written and visual assets for approval to internal stakeholders, and ensuring that all content is aligned with the social and marketing voice;Create & manage content calendars, posting, community and asset management;Partner with media team to define and develop recommendations for supporting digital content;Define and develop comprehensive performance goals to optimize social media efforts daily, while leveraging learnings and adapting to them;Actively monitor social media channels, determining when and how to engage and escalate accordingly;Identify trends, relevant news, influencers, and other opportunities in the social media space, helping to increase share of voice and sustain brand affinity and loyalty;Seek out top influencers for content and work collaboratively across all teams to cultivate relationships with those influencers - both digitally and in-person;Analyze campaign and activation results and determine audience behavior and engagement to ensure that insights are integrated into current and future strategies, as well as develop frameworks to help refine strategies;Track and report performance of social media programs on an on-going basis to establish best practices, while comparing against internal and industry benchmarks;Provide actionable feedback loops to marketing, PR, and creative based on data and community trends.What We’re Looking For:Bachelor’s degree in marketing, communications, or a related field preferred3-5 years of experience in combined communication, social media and content creation;Strong understanding of social media landscape, influencer ecosystems and content creation best practices;Excellent written and verbal communication skills in English and French;Collaborative, creative and adaptive work style;Analytical mindset; comfortable tracking and interpreting performance data to create recommendations;Strong organizational skills and attention to detail; ability to manage multiple priorities;Demonstrates strong knowledge and thorough understanding of the principles of marketing, advertising, promotional and digital content;Must be skilled in Microsoft Office (Word, Excel, PowerPoint);Experience with CMS platforms such as Dash Social, WorkFront, and Adobe Creative Suite are a plus;A mix of agency and client-side experience is highly preferred;Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.Don’t meet every single requirement? At Mattel, we are dedicated to an inclusive workplace and a culture of belonging. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we still encourage you to apply. You may be just the right candidate for this or other roles. Join Mattel's Talent Community and start receiving exciting updates about our company, our employees, and our culture. Also, interested in signing up for job alerts? Do so hereHow We Work:We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.