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Product Marketing Manager
43 minutes ago
March Networks is proud to be recognized as one of Ottawa’s Best Places to Work.About March NetworksMarch Networks is a global leader in intelligent video solutions, delivering video-based business intelligence that helps organizations in retail, banking, QSR, and commercial sectors enhance security, reduce loss, and improve operational performance. We pair cutting-edge video technology with meaningful data insights to help customers make smarter decisions.Position OverviewWe are seeking a dynamic and detail-oriented Product Marketing Manager for a full-time contract to cover a maternity leave (13 month contract). This role is instrumental in shaping how March Networks positions and brings its products and solutions to market. The successful candidate will lead go-to-market planning, create compelling product messaging, support sales enablement, and collaborate closely with Product Management, Sales, and the broader Marketing team.The ideal candidate combines strong storytelling skills with analytical thinking, thrives in cross-functional environments, and understands how to translate technical capabilities into customer-centric value.RequirementsGo-to-Market StrategyDevelop and execute GTM plans for new product launches, updates, and solution releases.Create messaging frameworks and positioning statements that clearly articulate product value, differentiators, and target personas.Conduct competitive research and market analysis to support strategic decisions and product improvements.Content & Messaging DevelopmentProduce product-focused content including brochures, data sheets, presentations, web copy, videos, and solution briefs.Collaborate with the Content and Creative teams to build high-quality marketing assets for campaigns and product releases.Maintain consistent product messaging across all internal and external channels.Sales EnablementDevelop and maintain sales tools such as pitch decks, playbooks, FAQs, competitive battlecards and objection-handling guides.Deliver training sessions and updates to Sales and Partner teams to support product readiness.Work closely with Sales Engineering to ensure technical accuracy and alignment.Market & Customer InsightsGather and synthesize customer feedback, market trends, and competitive insights to influence positioning and roadmap priorities.Support customer research initiatives and customer advocacy opportunities (e.g., case studies).Cross-Functional CollaborationAct as the bridge between Product Management, Sales, and Marketing to ensure alignment on product launches, messaging, and campaigns.Partner with Digital Marketing on demand-generation campaigns and product-focused content strategies.Maintain product pages and web content in collaboration with the Web/Digital team.Qualifications3+ years of experience in product marketing, solution marketing, or related roles in B2B technology.Experience in physical security, video surveillance, analytics, or SaaS is an asset.Strong storytelling abilities with a proven track record of translating technical features into customer value.Excellent project management, communication, and organizational skills.Experience supporting product launches and coordinating GTM activities.Knowledge of CRM and marketing systems such as Salesforce, or similar tools.Experience with project management tools such as Asana, or similar tools is an asset. Experience with web and content management tools such as WordPress and SharePoint or similar tools is considered an asset.Highly collaborative and adaptable; able to manage multiple priorities in a fast-paced environment.March Networks is an equal opportunity employer and supports a diverse workforce.Accommodations are available upon request for candidates taking part in all aspects of the selection process. Applicants can make their accommodation needs known to us in their application.Please note March Networks uses AI as part of the recruitment process.Hiring salary range for this position is between $65,000-$70,000. This is an existing vacancy with one opening.
