Manager, Digital Analytics

Cella by Randstad Digital is a leading creative and marketing talent solutions company, and we are currently recruiting for a 12-month contract opportunity for one of our premier financial services clients. We are seeking a dedicated and experienced Digital Analytics Specialist to join a high-impact team focused on data collection and activation capabilities within digital channels.This is a fantastic opportunity to leverage your advanced analytics expertise and passion for data to drive strategic insights and optimize digital experiences in the wealth management space.As the Digital Analytics Specialist, you will play a critical role in strategically planning and managing the successful deployment of analytics capabilities across digital platforms. You will work closely with product owners to analyze client digital behavior, providing the modeling and execution support necessary to personalize experiences. Your work will be integral to smart decision-making, helping to build outstanding products and features, and ensuring the client maintains an industry-leading digital analytics practice.Note on Location: This role requires a hybrid schedule with 3-4 days of onsite work per week in downtown Toronto.Advantages12-Month Contract: Secure, long-term opportunity within a top-tier financial organization.Hybrid Work Model: Enjoy a blend of remote work flexibility and in-office collaboration (3-4 days onsite in downtown Toronto).High Impact Role: Directly influence product optimization and key business metrics (KPIs) through data-driven insights.Collaborative Environment: Join an agile team where data is at the core of product development and decision-making.Skill Advancement: Work with cutting-edge technologies and large datasets, deepening your expertise in web, mobile, and cloud analytics infrastructure.Recruitment Support: Benefit from the dedicated support and resources of Cella by Randstad Digital throughout your contract.ResponsibilitiesStrategic Execution: Strategically plan, coordinate, develop, and manage the deployment of digital analytics capabilities across various digital channels (e.g., public websites, online banking, mobile apps).Insight Generation: Analyze large data sets to represent digital product user behavior, providing objective, value-added insights to help product owners optimize on key performance indicators (e.g., conversions, attribution models, path analysis, cohort analysis).Testing and Optimization: Support Multivariate and A/B testing by generating core data insights, then suggesting, creating, and executing tests to fundamentally improve the site experience.Stakeholder Partnership: Establish strong working relationships across business units, translating business objectives into analytics integration and technology strategy requirements.Technical Implementation: Manage and establish standards for digital analytics, deploying technologies that support the next generation of data collection, including APIs and services for front-end personalization.Project Management: Manage the implementation of multiple concurrent, complex initiatives in a timely manner, continuously identifying and mitigating potential issues, conflicts, and risks.QualificationsExperience: Approximately 5+ years of experience in a relevant digital product development or data mining role.Analytics Tools Mastery (Required): Advanced proficiency with industry-standard tools, specifically Google Analytics 4 (GA4) and Google Tag Manager (GTM).Data Visualization (Required): Advanced proficiency with data visualization tools such as Quicksight and Tableau, including a strong understanding of best practices.Technical Knowledge (Required): Advanced understanding of marketing analytics, data mining, experimentation, measurement, and web/mobile development processes.Database Skills (Required): Intermediate working knowledge of SQL.Mindset: A strong passion for data, quantitative analysis, the latest technologies, and an interest in the finance and banking sector.Soft Skills: Proven analytics and problem-solving skills, excellent verbal/written communication, highly detail-oriented, and a strong ability to collaborate effectively within an agile team structure.SummaryThis is an excellent contract role for an analytical, detail-oriented, and collaborative professional ready to take ownership of digital analytics strategy for a major wealth management client. If you have the required expertise in GA4, GTM, data visualization, and a proven track record of driving business value through digital insights, and are able to commit to the hybrid work schedule (3-4 days onsite in downtown Toronto), we encourage you to apply.Please note: This is a time-sensitive opportunity. To be considered promptly for this exciting 12-month contract with our financial services client, please submit your resume, along with any relevant portfolios or work samples that demonstrate your experience in digital analytics, without delay.Cella by Randstad Digital is looking forward to connecting with youRandstad Canada is committed to fostering a workforce reflective of all peoples of Canada. As a result, we are committed to developing and implementing strategies to increase the equity, diversity and inclusion within the workplace by examining our internal policies, practices, and systems throughout the entire lifecycle of our workforce, including its recruitment, retention and advancement for all employees. In addition to our deep commitment to respecting human rights, we are dedicated to positive actions to affect change to ensure everyone has full participation in the workforce free from any barriers, systemic or otherwise, especially equity-seeking groups who are usually underrepresented in Canada's workforce, including those who identify as women or non-binary/gender non-conforming; Indigenous or Aboriginal Peoples; persons with disabilities (visible or invisible) and; members of visible minorities, racialized groups and the LGBTQ2+ community.Randstad Canada is committed to creating and maintaining an inclusive and accessible workplace for all its candidates and employees by supporting their accessibility and accommodation needs throughout the employment lifecycle. We ask that all job applications please identify any accommodation requirements by sending an email to accessibility@randstad.ca to ensure their ability to fully participate in the interview process.