Marketing Manager, Salesforce

3 days ago


Mississauga, Canada Rogers Communications Full time

  Are you ready to take your career to new heights and be a part of a dynamic team at Rogers Sports & Media? We believe in creativity, innovation, and collaboration in everything we do, and we are looking for people who share this mindset to join us. With a monthly reach of 30 million Canadians, you can help shape the future of sports, news, e-commerce, and entertainment. At Rogers, we value diversity and inclusivity and believe that every voice matters. Join us today and be a part of a team that is redefining the future of media.  Who we're looking for: Rogers is looking for an experienced Marketing Manager to join its Retail Marketing team at TSC. The Marketing Manager at TSC will lead the strategy, execution, and optimization of marketing initiatives using Salesforce Marketing Cloud. This role is pivotal in driving customer engagement, loyalty, and demand through data-driven, personalized campaigns. Working cross-functionally with key stakeholders, the manager will develop innovative email journeys, define testing methodologies, and implement performance measurement frameworks. With a strong focus on cutting-edge technology and marketing innovation, this role will shape the future of retail email marketing at TSC by leveraging advanced automation, dynamic content, and real-time personalization. What you will do: Lead the planning and execution of social media campaigns aligned with brand and business objectivesCurate and manage content tailored to each platformOwn the social content calendar and collaborate with creative team to develop engaging event and campaign assetsTrack KPIs including engagement, reach, follower growth, traffic and conversionManage the development and execution of corporate promotions including multi-channel creative assetsSupport email content planning, development and deploymentIdentify growth and email campaign optimization opportunities What you will bring: Proven experience in digital marketing, campaign management, and performance analytics.Deep expertise in Salesforce Marketing Cloud, including advanced proficiency in HTML, AMP script, and dynamic content creation.Exceptional organizational, problem-solving, and project management skills, with the ability to manage multiple priorities in a fast-paced environment.Demonstrated success in building and optimizing email journeys, data integration, and marketing automation using SQL and other tools.Strong verbal and written communication skills, paired with analytical thinking and a data-driven approach to decision-making.A passion for digital innovation, staying ahead of emerging trends in email marketing technology and personalization strategies.Proven leadership and mentoring capabilities, with a collaborative mindset and experience working across diverse, cross-functional teams.Meticulous attention to detail and a commitment to continuous improvement.Ability to thrive in a dynamic, matrixed organization, adapting quickly to change and driving results with agility and resilience. What's in it for you? We believe in investing in our people and helping them reach their potential as valuable members of our team. As part of our team, you’ll have access to a wide range of incredible resources, growth opportunities, discounts, and perks, including:Discounts:Enjoy up to 50% off Rogers Services and Blue Jays Tickets, 25% off TSC items, and a 20% discount on all wireless accessories sold in Rogers stores.Company matching contributions to charities you supportGrowth & Development Opportunities:Self-driven career development programs (E.g. MyPath program)Rogers First:Priority in applying to internal roles of interestWellness Programs:Homewood employee & family assistance programCognitive Behavioural Therapy (CBT) & Virtual therapy sessionsLow or no-cost fitness membership with access to virtual classes To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.  ​To protect our people, brand and assets, a pre-employment background check will be conducted. As part of our selection process, all candidates must clear a criminal background check. Additionally, a credit check and drivers abstract may be required depending on the role.   Schedule: Full timeShift: No SelectionLength of Contract: Not Applicable (Regular Position)Work Location: 59 Ambassador Dr (096), Mississauga, ONTravel Requirements: No SelectionBackground Check(s) Required: Canadian Criminal Record Check Posting Category/Function: Marketing & Marketing CommunicationRequisition ID: 328445   To support career growth, collaboration, and high-performing teams, all Corporate Employees are expected to work onsite a minimum of four (4) days per week starting October 6, 2025, increasing to five (5) days per week effective February 2, 2026. We believe that in-person connection strengthens our culture and drives industry-leading performance.   At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us For any questions, please visit the Recruitment Process FAQ. Posting Notes:  Rogers Sports & Media 



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