PPC Specialist

3 days ago

Pickering, Canada Long & McQuade Full time

TitlePPC Specialist DepartmentAll DepartmentsHoursFull-time permanentAvailability RequiredWeekdaysLocation Granite CourtPickering (Head Office), ON **Job Title:** Pay Per Click Specialist **Company Overview:** Long & McQuade is Canada's largest musical instrument retailer, dedicated to providing exceptional service and a wide selection of instruments and equipment. With a commitment to fostering a vibrant musical community, we aim to empower musicians of all levels through our extensive range of products and expert advice. **Key Responsibilities:** - Develop, manage, and optimize PPC campaigns across various platforms (Google Ads, Bing Ads, etc.) to increase traffic and conversions. - Conduct keyword research and analysis to identify trends and opportunities for campaign improvement. - Monitor and analyze campaign performance metrics to make data-driven recommendations and adjustments. - Collaborate with the marketing team to align PPC strategies with overall marketing goals and initiatives. - Prepare regular reports on campaign performance, providing insights and recommendations for future strategies. **Required Skills and Qualifications:** - Proven experience in managing PPC campaigns with a strong understanding of search engine marketing principles. - Proficiency in Google Ads, Bing Ads, and analytics platforms. - Strong analytical skills with the ability to interpret data and develop actionable insights. - Excellent communication and collaboration skills for working with cross-functional teams. - Familiarity with A/B testing and conversion rate optimization techniques is a plus. This is an in person, on site position located in Pickering, Ontario.

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