Director, Product Management, Loblaw Brands

16 hours ago


Brampton, Canada Loblaw Companies Limited Full time
Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Come make your difference in communities across Canada, where authenticity, trust and making connections is valued – as we shape the future of Canadian retail, together. Our unique position as one of the country's largest employers, coupled with our commitment to positively impact the lives of all Canadians, provides our colleagues a range of opportunities and experiences to help Canadians Live Life Well.

At Loblaw Companies Limited, we succeed through collaboration and commitment and set a high bar for ourselves and those around us. Whether you are just starting your career, re-entering the workforce, or looking for a new job, this is where you belong.

Role Mandate:

The overall focus of this pivotal role is to develop and drive business strategies for Control Brands within assigned product categories; ensuring that the business needs of Loblaw divisional retail customers continue to be met while maintaining the integrity of our brands.

Accountabilities:

  • Demonstrates a thorough understanding of existing category portfolio. This includes a detailed understanding of sales performance of the current offering and a detailed understanding of key branded competition and competitive CL developments.
  • Has a thorough understanding of current consumer trends generally and specifically within the category.
  • Partners with Category Directors and Sr. Category Directors in driving the category growth.
  • Oversees project management working closely with Product Managers and other team members to ensure strategies are executed and projects are delivered on time and within the guardrails.
  • Evaluates in-market initiatives and periodically reviews the status of the current portfolio to determine business building and product opportunities to ensure the maximization of Control Brand sales, profitability, and a consistent customer experience
  • Drives exposure and understanding of the market place through regular retail visits. Attends relevant training and courses to drive deep understanding of the consumer and the category to ensure the most relevant product opportunities are developed and pursued.
  • Prepare and review for action weekly market control brand sales and margin reports
  • Manage marketing partnerships to ensure that products under development are considered for Insiders, various products are chosen that support the LBL strategy both today and going forward and they are not replaced by less profitable national brands.
  • Establish tools and processes to aid Product Managers on maintaining a healthy base business, and work closely with Ops Directors to drive the continuous evolution of the resources and reports required to regularly track and strategically evaluate this space
  • Leveraging established tools to influence decision making among category directors to ensure strong base business.
  • Strong focus on colleague development through coaching and robust IDP focus

Role Requirements:

  • Minimum 10 years' related experience (preferably in a corporate food, packaged goods environment).
  • Exceptional analytical skills used to assess current Control Brand performance as well as forecast sales, penetration, etc.
  • Naturally proactive with a high degree of self-discipline and organization skills in order to manage numerous overlapping projects and deadlines.
  • Superior interpersonal and formal presentation skills to persuade suppliers, customers, senior management, and colleagues to accept business recommendations.
  • Lateral thinker who considers financial, technical, and marketing parameters in order to introduce innovative products to the marketplace.
  • Experienced in vendor management determining vendor capabilities to handle capacity, volume, demand, quality issues etc.
  • Creative and strong negotiation skills are required with increased knowledge of the market and financial analysis to support the claims.
  • Sound business acumen

Key Measures (Performance indicators):

  • On time management of product management control points
  • Category growth, penetration and profitability objectives.
  • Base Business Health

Our commitment to Sustainability and Social Impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. Our approach to sustainability and social impact is based on three pillars – Environment, Sourcing and Community – and we are constantly looking for ways to demonstrate leadership in these important areas. Our CORE Values – Care, Ownership, Respect and Excellence – guide all our decision-making and come to life through our Blue Culture. We offer our colleagues progressive careers, comprehensive training, flexibility, and other competitive benefits – these are some of the many reasons why we are one of Canada’s Top Employers, Canada’s Best Diversity Employers, Canada’s Greenest Employers & Canada’s Top Employers for Young People.

If you are unsure whether your experience matches every requirement above, we encourage you to apply anyway. We are looking for varied perspectives which include diverse experiences that we can add to our team.

We have a long-standing focus on diversity, equity and inclusion because we know it will make our company a better place to work and shop. We are committed to creating accessible environments for our colleagues, candidates and customers. Requests for accommodation due to a disability (which may be visible or invisible, temporary or permanent) can be made at any stage of application and employment. We encourage candidates to make their accommodation needs known so that we can provide equitable opportunities.

Please Note:

Candidates who are 18 years or older are required to complete a criminal background check. Details will be provided through the application process.

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