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Senior Home Renovation Sales Specialist
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Location: Winnipeg, MB - Hybrid Employment Type: Full-Time Compensation: $100,000+ On-Target Earnings (OTE) with a $50,000 base salary + uncapped commission and Health Benefits About PHS Renovations PHS Renovations is a design-build renovation company delivering high-quality residential renovations across Winnipeg and surrounding areas. We specialize in kitchens, bathrooms, basements, additions, and full-home transformations. Our reputation is built on clear communication, detailed planning, and a client experience built on trust. Role Summary We are hiring an experienced, consultative sales professional who understands multiple sales strategies and can implement them in a renovation environment. This role is designed for a closer who thrives on relationship-based selling and wants meaningful earning upside with no ceiling. This is a supported sales role. You will be paired with a dedicated CRM Manager / Sales Assistant who manages your CRM, supports inbound calls, executes follow-ups, and books meetings—so you can focus on client meetings, negotiation, and closing. Approximately 50% of your expected leads will be provided by PHS, and you are expected to generate the other 50% through outbound activity, referrals, and relationship-building. How the Role Works (Sales Specialist + CRM Manager / Sales Assistant) You (Sales Specialist) are responsible for: Running consultations and in-home meetings (including evenings and weekends as required). Discovery, relationship building, needs analysis, and guiding homeowners through decisions. Objection handling, negotiation, and closing. Leading key milestone conversations: scope clarity, budget alignment, and commitment to proceed. Delivering high-quality handoffs to design/estimating/operations. Your CRM Manager / Sales Assistant supports you by: Managing CRM administration and pipeline organization. Handling inbound calls and ensuring every lead is captured correctly. Executing follow-up sequences between your touchpoints. Booking meetings and coordinating scheduling with clients. Key Responsibilities 1) Client Consulting & Closing Meet homeowners (in-home and/or virtual) to confirm renovation goals, priorities, budgets, and timelines. Present the PHS process clearly and confidently from consultation through design and construction. Build trust through professional, ethical, consultative conversations—this is not a high-pressure sales environment. Present proposals and next steps in a clear, organized manner. Close agreements while maintaining a premium client experience and accurate expectations. 2) Pipeline Ownership & Lead Management (with Admin Support) Own the movement of each opportunity from lead → consultation → proposal → signed agreement. Coordinate with your CRM Manager so follow-ups are executed consistently and no opportunities are missed. Maintain clear next steps, decision points, and timelines for each opportunity. Ensure handoffs to design and operations are complete, accurate, and aligned with client expectations. 3) Lead Generation & Relationship Building Work all company-provided leads with urgency, professionalism, and a structured follow-up cadence. Generate approximately 50% of your pipeline through referrals, networking, events, strategic outreach, and relationship-building. Actively request introductions and referrals when appropriate and maintain strong client relationships post-sale. 4) Documentation & Internal Coordination Capture project details clearly (notes, photos, video as required) to support accurate estimating and design development. Collaborate closely with design and operations to ensure scope clarity and smooth transitions between phases. Provide field insights to improve sales systems, marketing performance, and overall client experience. 5) Brand Representation Represent PHS professionally at all times—confident, approachable, and trustworthy. Communicate with transparency and follow-through, setting expectations that protect the project experience. Support growth initiatives by participating in networking and community events when required. What We Expect Availability for evenings and weekends to accommodate homeowner schedules and maintain conversion standards. Strong responsiveness during active deal cycles (calls, texts, email), especially around appointments and proposal delivery. A consistent work ethic and “hustle” mindset: self-driven, proactive, disciplined, and reliable. Ethical and empathetic selling practices—trust and transparency are non-negotiable. Strong collaboration within a process-driven, high-performing team environment. Measurable Success Indicators Success in this role is measured through clear, trackable performance standards. While targets may flex based on seasonality and lead flow, the following represent baseline expectations: ⏱ Lead Response Time (CRM Manager Oversight) • All new inbound leads responded to within 15 minutes during business hours • Responses sent within 12 hours outside of business hours Appointment Set Rate (CRM Manager Oversight) • 30–40% of qualified inbound leads converted into a booked consultation (in-home or virtual) • Tracked and reviewed monthly ✍️ Close Rate (Proposal → Signed Agreement) • 25–35% of issued proposals converted into signed agreements • Tracked quarterly CRM Leadership & Pipeline Hygiene • Lead and manage the CRM Manager / Sales Assistant • Maintain 95%+ CRM accuracy , ensuring: Every open opportunity has a current stage Clear, documented notes A scheduled next step or follow-up date • Conduct a weekly pipeline review to: Confirm follow-ups are completed Identify stalled leads Correct data gaps (audited weekly)
