Brand and Marketing
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Brand and Marketing - Senior Specialist, Financial Services
Location: Toronto
Other locations: Primary Location Only
At EY, we’re all in to shape your future with confidence.
We’ll help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go.
Join EY and help to build a better working world.
The opportunity
As a Senior Marketing Specialist in our Industry Group team, you will support the planning and execution of integrated marketing initiatives that advance EY's growth priorities across our service lines. You will help advance EY’s brand, increase market visibility, and support growth objectives through well-executed, multi-channel marketing programs.
Working closely with service line leaders, industry groups and BMC colleagues, you will bring campaigns, events and experiences to life. This role is well suited to a marketing professional with strong execution skills, a collaborative mindset, and experience delivering B2B marketing programs in a complex, matrixed environment.
This job posting relates to an existing vacancy within our organization.
Your key responsibilities
Marketing Program Execution
- Support the planning and execution of integrated, omni-channel marketing campaigns aligned to alliance strategies and EY priorities
- Translate business and stakeholder goals into effective marketing activities that connect brand to demand
- Execute lower‑funnel, conversion‑focused marketing activities in close partnership with sales teams to support pipeline creation and opportunity progression
- Support lead generation and pipeline acceleration through targeted campaigns, event follow‑up programs, and
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