Sales & Marketing Specialist

Role: Sales & Marketing Specialist – Codebalance Solutions (Data Analytics & BI Bootcamp)Codebalance Solutions is a Canada‑based training provider helping professionals master SQL, Azure, Databricks, and Power BI through an intensive Data Analytics & Business Intelligence Bootcamp. The Sales & Marketing Specialist will drive enrollments, build brand awareness, and support the growth of our upskilling programs across Canada and beyond.

Marketing Remote Part-Time Intermediate

About This Role

About Codebalance Solutions

Codebalance Solutions delivers an industry-aligned Data Analytics & Business Intelligence Bootcamp that prepares learners for real-world roles in the data job market.Learners gain hands‑on experience using modern tools and platforms, guided by practitioners with deep experience in analytics and business intelligence.The Sales & Marketing Specialist will join a small, agile team focused on helping professionals successfully transition into data‑driven careers.

Key Responsibilities

• Generate qualified leads and drive bootcamp enrollments by executing B2C and B2B sales activities (discovery calls, demos, consultations, follow‑ups).
• Identify and nurture relationships with prospective learners, career switchers, and partners (colleges, community organizations, employers).
• Conduct online or in‑person info sessions and presentations that clearly explain the bootcamp value proposition, curriculum, and outcomes.
• Collaborate with the marketing team to plan and execute campaigns across email, social media, and paid channels to attract new applicants.
• Manage and optimize the top of the funnel: respond to inquiries, qualify leads, maintain the CRM, and ensure timely follow‑up.
• Create and refine sales collateral (pitch decks, one‑pagers, email sequences, landing page copy) tailored to different audience segments.
• Gather and report insights on lead sources, conversion rates, and campaign performance to improve targeting and messaging.
• Stay informed about the data analytics and EdTech training market, including competing bootcamps and emerging trends.

Requirements

• 2–5 years of experience in sales, business development, or growth‑focused marketing, ideally in EdTech, bootcamps, higher education, or tech services.
• Proven track record of meeting or exceeding enrollment, revenue, or lead targets.
• Strong communication and presentation skills, with the ability to explain technical training offerings in simple, outcome‑focused language.
• Comfort running discovery calls, handling objections, and closing deals with individual learners and/or corporate clients.
• Experience with CRM tools and basic funnel metrics (leads, conversion rates, CAC, etc.).
• Familiarity with digital marketing channels (email, social media, webinars, paid ads) and analytics tools is an asset.
• Interest in data analytics, cloud, or business intelligence and a passion for helping people upskill and change careers.

Nice‑to‑have

• Experience selling or marketing cohort‑based courses, bootcamps, or professional training programs.
• Existing network in tech, higher education, or career‑change communities in Canada.
• Hands‑on familiarity with tools like HubSpot, Salesforce, or similar CRM, and basic marketing automation.
• Job type: Part‑time
• Location: Remote within Canada, with preference for candidates in the GTA / Ontario.
• Compensation: Performance‑based incentives or commissions.
• Reports to: Head of Programs.