Menu & Food Innovation Marketing Manager
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Full-time Regular 508-Ontario Canada, Vaughan, Ontario, CA
Salary Range: CA$134,810.00 To CA$139,810.00 Annually
JOB DESCRIPTION SUMMARY:
The Menu & Food Innovation Marketing Manager leads the end-to-end development and strategic execution of new menu items and culinary platforms for Pizza Hut Canada. This role combines consumer-centric innovation with operational and brand alignment to deliver compelling, differentiated food offerings that drive business results. The manager works closely with research agency teams and cross-functional stakeholders to identify opportunity areas, commercialize products, and ensure flawless go-to-market execution tailored to the Canadian guest.
RESPONSIBILITIES:
- Includes but is not limited to:
- Identify whitespace opportunities, and unmet consumer needs to shape the national menu portfolio and food innovation pipeline.
- Monitor competitor landscape and menus to inform strategy and pipeline.
- Set the strategy by defining menu role, proposition and objectives. Ignite ideation, concept development, and business case creation for new menu platforms and products.
- Translate menu and innovation strategies into relevant, executable marketing solutions for the Canadian market, across various business objectives, both top and bottom line.
- Develop and deliver an annual innovation plan that supports brand growth and meets key business objectives.
- Provide menu & innovation strategy to R&D Manager to support their role in developing feasible products, building technical platforms, ensuring restaurant viability, and product readiness for execution.
- Collaborate with the Marketing Calendar Lead to align food innovation with broader campaign strategy and timing.
- Facilitate cross-functional workstreams with Marketing, Operations, Supply Chain, Finance, QA, Tech, and Franchise Partners to ensure alignment and execution readiness.
- Present menu & food innovation strategies and product concepts to senior leadership and franchise advisory boards for feedback and approval.
- Represent the Canadian market in regional menu & food innovation forums and influence the roadmap based on local insights.
- Conduct market tests, analyze consumer feedback and performance data, and iterate based on findings.
- Monitor post-launch performance and support optimization initiatives based on operational, guest, and financial metrics.
- Partner with the Marketing Growth lead, R&D Manager and Supply Chain to identify and execute cost-saving product initiatives.
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