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Online Content Creator

1 week ago

Vancouver, Canada Park & Fifth Full time
Park & Fifth Social Content Creator  
Park & Fifth is looking for a social obsessed, fashion loving content creator to join their Marketing team.
 
Develop and implement a comprehensive social content strategy to achieve Park & Fifth’s marketing objectives.
Consistently be on top of social trends and creators and leverage them to create highly engaging content for our brand.
Be one of the main faces of Park & Fifth on social.
Develop social strategies to generate sales and drive product sell-through through organic content.
Create social content to drive buzz around new launches and restocks to heighten demand and encourage sell-outs while driving traffic to the website and increasing conversion rates.
Continuously monitor social trends, competitor activity, and industry developments to ensure we’re always ahead of the curve.
Experiment with new content formats, features, and creative approaches to propel the Park & Fifth brand in social.
Continuously ideate and implement new ways to utilize Instagram and TikTok features and trends to enhance our brand presence.
Lead all social results reporting and use data to inform upcoming strategies and decisions.
Lead the conceptualisation and execution of content from a variety of content pillars on Instagram and TikTok, including:
Develop and execute high value Instagram and TikTok content to bring our brand personality to life in an engaging and premium way while growing our followers.
Plan, film and produce creative content to achieve follower target, engagement rate and revenue targets.
Film a variety of content formats, including behind-the-scenes, social led concepts, interviews, tutorials, partnerships etc.
Create content on campaigns, new products, collections and other initiatives in creative ways native to each platform.

Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
Minimum of 3 years of experience in social media content creation.
Must have a warm, confident and witty personality to be the face of Park & Fifth Social.
Excessive use of social platforms, specifically TikTok – if there’s a trend, you know about it.
An extremely strong understanding of Instagram and TikTok nuances and humour that can be leveraged in content and community management.
An extremely strong understanding of Instagram and TikTok specific creators that can be partnered with for brand growth.
An online portfolio showcasing a proven track record of creating high-quality, engaging content. Strong understanding of styling for different customer mindsets and personas through social content.
Strong video production and editing skills, with proficiency in video editing software (cap-cut, TikTok native, Adobe suite)
A strong attention to detail and creative eye for visually appealing content that is on brand for Park & Fifth.
Ambitious and creative mindset with an obsession for social media and fashion.
Excellent communication and interpersonal skills, with the ability to build strong relationships within the company and with social partners and creators.
Strong analytical skills with the ability to interpret data, report on success and learnings and make data-driven decisions.
Ability to work in a fast-paced environment and manage multiple projects simultaneously.
Has a creative mindset with the ability to generate innovative ideas and solutions.
Genuine love for Park & Fifth and aligns with our brand values.

Performance bonus
Health and dental benefits