Director of Paid Media

4 days ago

Montréal, Canada Retailogists Full time

Director of Paid Media

Location: Montreal / Hybrid / Remote | Full-time

Tired of reporting on CPCs, CTRs, CPMs, clicks, impressions, and other vanity PPC metrics?

At Retailogists, we focus on what truly matters—driving bottom-line revenue, boosting profit margins, and scaling sustainable growth for our clients.

Paid Media is just one of many levers for client growth. We integrate operations, web development, business intelligence, AI-driven decision-making, supply chain optimization, and customer experience into a cohesive growth strategy. You’ll be part of a team that doesn’t just run ads—we build and scale businesses.

If you’re obsessed with numbers, margins, forecasting, and scaling real business growth—not

just vanity PPC metrics — Apply now to drive real retail growth

About This Role

We’re looking for a Director of Paid Media to lead and scale our Paid Media team, managing small to large ad budgets with a sharp focus on profitability, forecasting, and strategic investment in high-return channels. This role is for a number-driven operator who thrives in data analysis, budget allocation, and margin optimization—someone who understands the full business impact of paid media beyond just ad metrics.

You will push the boundaries of what’s possible in paid media, staying ahead of trends and leveraging cutting-edge platforms, AI-driven optimizations, and innovative campaign structures to deliver best-in-class results for our clients.

Beyond strategy, you’ll mentor and elevate a high-performing media team, fostering a culture of continuous learning, testing, and iteration. Your leadership will drive operational excellence, strategic execution, and measurable profitability for both our clients and our practice.

Key Responsibilities

Revenue & Profit-Driven Paid Media Leadership

  • Own the Paid Media practice across Google, Meta, Microsoft, TikTok, and emerging platforms tailored to client objectives.
  • Partner with clients to build sustainable, scaleable paid media programs that maximize profitability, not just top-line growth - while steering them away from vanity metrics.
  • Maximize profit margins by optimizing campaign structure, audience targeting, and media mix to reduce acquisition costs (CAC) and increase customer value while focusing on long-term client retention.
  • Develop and refine forecasting models to estimate revenue impact, and align investment with business objectives across different channels.
  • Manage and allocate 6+ figure budgets, ensuring strategic investments in high-ROI initiatives.
  • Guide clients through maturity stages—from early-stage testing to enterprise-scale media efficiency.
  • Mentor, train, and develop the paid media team, ensuring they stay at the forefront of industry advancements.
  • Foster a culture of accountability, innovation, and continuous testing, where every team member thinks like a business owner.
  • Build and enforce a rigorous testing framework (A/B tests, holdout groups, incrementality testing) to drive data-backed decisions.

Data-Driven Performance Optimization

  • Go beyond surface-level PPC metrics—your focus is on EBITDA growth, CLV, CAC efficiency, and overall revenue contribution.
  • Analyze deep performance data using platforms like GA4, Looker, PowerBI, and Datorama to uncover growth opportunities.
  • Leverage automated reporting dashboards to track financial and performance KPIs in real time.
  • Refine attribution models to accurately assess the true impact of paid media investments across customer touchpoints.
  • Collaborate with data teams to integrate AI-driven media buying strategies for more effective budget allocation.

Cross-Functional Growth Collaboration

  • Work with Business Intelligence (BI) teams to align paid media efforts with broader data insights and profitability tracking.
  • Partner with eCommerce, analytics, and supply chain teams to ensure paid media strategies align with inventory management, margin optimization, and fulfillment capacity.
  • Advise executive leadership on media investments, budget planning, and long-term growth strategies.
  • Drive omnichannel customer growth by integrating paid media with retention, CRM, and business strategy initiatives.

Qualifications

  • 5+ years of experience in Paid Media, with a proven track record of scaling eCommerce programs with measurable impact on revenue, CLV, and profitability.
  • 3+ years managing and mentoring teams to high performance in fast-paced, high-growth environments.
  • Deep expertise in managing 6-figure budgets, with a focus on allocation, revenue forecasting, and performance modelling.
  • Proficiency in analytics tools (GA4, Looker, PowerBI, Datorama) with the ability to extract and present meaningful insights.
  • Experience in owning feed management for GMC and Commerce Manager via partners like Feedonomics or apps like DataFeedWatch & Multifeeds.
  • Experience with enterprise platforms like SA360, Campaign Manager, and GA360 is a plus.
  • Strong understanding of EBITDA, customer lifetime value (CLV), CAC efficiency, and profitability optimization.
  • Ability to translate complex financial and performance data into clear, actionable strategies.
  • Ability to think beyond ROAS, understanding full-funnel economics and profitability metrics.
  • Passion for testing, learning, and constantly pushing the boundaries of paid media.

Why Join Retailogists?

Retailogists isn’t just another performance marketing agency—we’re a full-scale retail growth partner that helps retailers scale using data, technology, and business strategy.

We drive results through:

Advanced data & BI insights—We don’t rely on gut feelings; we make data-driven decisions. Omnichannel growth strategies—Paid Media is just one piece of the puzzle—we align it with operations, supply chain, eCommerce, and customer experience.

AI-powered optimizations—We leverage cutting-edge automation to improve efficiency and profitability.

A team of proven retail operators—Our team members have built and scaled retail businesses themselves. We understand firsthand what it takes to drive growth and maximize margins.

If you’re obsessed with numbers, margins, forecasting, and scaling real business growth—not just vanity PPC metrics—this role is for you.

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