Regional marketing manager

Job Description Regional Marketing Manager - Quebec Zone Rank 5 Brossard, QC (Hybrid) Deadline: This posting will close by October 22nd, 2026 at 11:59 PM EST. The anticipated annual base salary for this position is $ 92,700 - $ 121,700 The offered salary will be based on the candidate’s experience, knowledge, skills and qualifications.
Toyota Canada Inc. (TCI) currently has an exciting full-time opportunity for an automotive marketing professional to join its Marketing department. Reporting to the Manager, Toyota Retail Marketing, the successful candidate will champion effective, efficient and on-brand marketing across communication channels and customer touchpoints at the retail level. Working closely with Toyota dealers (Tier 3) and regional Toyota Dealer Associations (TDAs – Tier 2), this role will use data, collaboration and consistent execution to improve marketing effectiveness. Join the team helping Toyota evolve from Canada’s most respected automotive brand to its most admired by making Toyota the best choice in the hearts and minds of Canadians.
What We’ll Bring Company & Culture
A hybrid work environment
A work environment built on teamwork, flexibility and respect
Professional growth and development programs to help advance your career
A focus on respect for people and continuous improvement
Summer Hours – condensed work week during the summer
Benefits
Competitive compensation package including bonus
Extended health care and dental benefits effective immediately
Company pension plan with additional employer contributions
Company Demo Vehicle Associate vehicle discount program
Reimbursement programs (tuition & fitness)
Paid holiday shutdown and competitive paid time off benefits
Sabbatical leave program
What You’ll be Doing Build Dealer Digital Capabilities — Consult with dealership sales and service marketing teams on digital marketing capabilities and best practices, including SEO/SEM, display advertising, on-page and off-page website optimization, Google tools and social media; Advise dealers to identify local digital marketing opportunities and recommend effective solutions; Serve as the subject-matter expert for dealers and regions on Business Innovation initiatives, including dealer marketing performance dashboards, the internal advertising portal and the Dealer Digital Solutions program; Drive dealer adoption of key initiatives and support onboarding, performance measurement and action planning; Analyze dealer-owned website data to inform sales and after-sales marketing initiatives.
Business Impact and Field Team Partnership — Advance regional and dealer business objectives by aligning marketing strategies and activities with measurable sales and after-sales priorities; Partner with field sales and after-sales representatives to identify business opportunities and develop marketing support that contributes to their objectives; Bring customer, dealer and market insights into cross‑functional planning to prioritize actions that improve retail performance; Demonstrate how effective, on‑brand marketing contributes to vehicle sales, service retention, parts and accessories growth, and the customer experience.
Retail Brand Governance — Champion a customer‑focused approach to retail marketing that improves business performance, the customer experience and brand appeal; Help dealers align advertising activities and customer interactions with Toyota brand standards through coordinated sales and after‑sales planning across marketing tiers; Advise dealers on creative and media tactics for new vehicles, parts and service, accessories and certified pre‑owned, in accordance with TCI brand requirements and the Tier3 mandate; Review dealer marketing capability dashboards, identify opportunities for improvement, share best practices, recommend countermeasures and track progress; Promote opportunities for dealers to activate TCI’s national partnerships locally, including sports organizations, athletes and trade shows; Recommend strategies to increase showroom traffic, strengthen lead collection and improve follow‑up; Assess dealer omnichannel marketing approaches and support the development of integrated strategies.
On‑Brand Dealer Communications — Present Tier1 national marketing communication plans and Tier2 TDA plans to dealers, translating them into clear retail implications and opportunities; Guide dealers in the effective use of marketing resources, including Ad Builder, digital guides, Google Analytics, internal websites, digital advertising analytics and model‑related communications; Provide learning opportunities that help dealers create effective, on‑brand advertising while reinforcing TCI brand standards and purpose.
Regional Marketing and TDA Support — Act as the regional marketing point of contact for the TDA agency representative, supporting dealer advertising templates, dealer meetings, annual planning and TDA‑to‑dealer communications