Digital Marketing Specialist

4 days ago

north york, Canada Jewlr Full time

Digital Marketing Specialist - Paid Search


Overview

Safyre Labs is looking for an experienced and performance-driven Digital Marketing Specialist to become a pivotal member of our rapidly expanding Growth and Performance Marketing team. This is a unique opportunity to manage one of the largest PPC accounts in Canada, working closely with a group of talented marketers.


Safyre Labs is proud to be consistently recognized in the industry for our cutting-edge innovative strategies and we were shortlisted for numerous awards such as the "Value Impact - Best In Class Award" in 2023 and won the "Best In Class: Search Coverage" in 2022.


Join us and contribute to a legacy of success while pushing the boundaries of digital marketing.



About Safyre Labs

Based in Toronto, Canada, Safyre Labs is a rapidly growing ecommerce business and proprietary tech platform, designed to manage the selling and manufacturing of custom-made products. The scalable Safyre platform allows us to offer customers an innovative and personalized jewelry experience, with a mission to create meaningful gifts and keepsakes for our customers. With 15 years of success, we have shipped over one million orders to the US, Canada, UK and Australia – and we keep on innovating our platform and introducing new Products.


Our Ecommerce Brands

Jewlr ( ) is the leading online destination for personalized jewelry. Products are made on-demand in our state-of-the-art workshop located in Toronto, Canada, where we control quality and quickly produce the jewelry our customers love.



Key Responsibilities:


Campaign Strategy and Execution

  • Implement, and manage comprehensive Paid Search campaigns across Google and Microsoft Ads, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns.
  • Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize targeting.
  • Utilize advanced optimization techniques, including bid strategy adjustments, insights from keyword impression share patterns, auction and competitive trends



Performance Optimization

  • Continuously monitor and optimize campaigns to achieve KPIs such as ROAS, CTR, CPC, and CPAs
  • Monitor and adjust daily spend pacing ensuring all campaigns are on track and performing to forecast
  • Perform A/B testing on ad creatives and campaign configurations, landing pages, and bidding strategies to improve performance.
  • Monitor digital performance and provide regular reporting on channel performance and tracking of KPIs.
  • Provide proactive solutions to improve campaign efficiency and effectiveness.



Ad Development and Planning

  • Develop compelling and creative ad copy variations for Jewlr’s target customer
  • Assist in budget planning/forecasting, developing and implementing cross channel advertising campaigns and strategies to achieve revenue goals and profitability targets.
  • Provide data-driven recommendations on media strategy based on insights from analytical tools.
  • Provide recommendations for testing and learning to continuously improve account performance.
  • Work with external account partners and collaborate closely with internal teams to define and execute digital strategies.
  • Prepare detailed performance reports, highlighting key metrics, trends, and actionable insights.



Required Expertise & Qualifications:


  • University degree or college diploma in a related field
  • Certified in Google Ads
  • 3+ years of related experience in digital marketing required
  • Proficiency in managing medium to large scale PPC accounts across paid search channels, including Google Ads and Microsoft Advertising
  • Proficiency in connecting PPC goals with comprehensive performance metrics and/or ROI and ROAS measurements.
  • Working knowledge of SEO and Analytics (Google Analytics 4) coupled with a strong working knowledge of marketing principles
  • Experience editing product listings and generating product performance analysis via Google Merchant Center
  • Experience executing campaigns through bid management platforms is considered a bonus; Google Search Ads, Skai, Marin etc.
  • Understanding of the technical aspects of digital marketing, including pixels, tag management, audience creations, UTMs, product feeds etc.
  • Prior knowledge of other digital marketing channels (meta, pinterest, tiktok, snapchat, affiliate marketing and working with influencers) is a plus
  • Prior experience with Supermetrics or ETL data source connectors a plus
  • Strong written, verbal and collaboration skills


You will be a great fit for the position if you:


  • Thrive in a fast-paced, innovative environment
  • Love to learn and enjoy staying on the cutting edge of marketing technology
  • Take initiative and come up with fresh ideas
  • Ability to work cross-departmentally and can be relied on to communicate details and information effectively
  • Are a team player who is both flexible and highly adaptable
  • Enjoy working autonomously, seek information where needed, prioritize and meet deadlines


Some of what you will get:


  • A positive, professional, and engaging working environment
  • Experience executing international PPC campaigns across major markets
  • An amazing culture that focuses on diversity, values and giving back to the community
  • Comprehensive medical and dental benefits
  • Performance bonuses
  • Employee discount
  • And more...


This is a full-time hybrid position based in Toronto.


Safyre Labs is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination. Safyre Labs is committed to accommodating persons with disabilities. Such accommodation is available on request in respect of all aspects of the recruitment, assessment and selection process and may be requested by emailing

  • Sales Specialist

    4 months ago

    North Vancouver, Canada Alpine Digital Marketing Full time

    We are a pioneer digital marketing company, based in Vancouver, Canada, seeking a motivated and dynamic Sales Specialist to join our team. This role involves telephone, in-person, and online negotiations, offering a competitive salary with a commission on sales. **Responsibilities**: - Conduct telephone, in-person, and online sales negotiations to secure...

  • Digital Marketing Specialist

    3 days ago

    North York, Canada Glistco Full time

    Company DescriptionGlistco is a company located in North York, ON that specializes in providing quality gaming peripherals to gamers. With a focus on principles of providing fresh, exciting, and reliable products and services, Glistco is dedicated to creating innovative and engaging 3D printed products. The company's goal is to share the fun and futuristic...

  • Digital Marketing Specialist

    4 days ago

    North York, Canada Glistco Full time

    Company DescriptionGlistco is a company located in North York, ON that specializes in providing quality gaming peripherals to gamers. With a focus on principles of providing fresh, exciting, and reliable products and services, Glistco is dedicated to creating innovative and engaging 3D printed products. The company's goal is to share the fun and futuristic...

  • Digital Marketing Specialist

    4 days ago

    North York, Canada Glistco Full time

    Company DescriptionGlistco is a company located in North York, ON that specializes in providing quality gaming peripherals to gamers. With a focus on principles of providing fresh, exciting, and reliable products and services, Glistco is dedicated to creating innovative and engaging 3D printed products. The company's goal is to share the fun and futuristic...

  • Digital Marketing Specialist

    3 days ago

    North York, Canada Glistco Full time

    Company Description Glistco is a company located in North York, ON that specializes in providing quality gaming peripherals to gamers. With a focus on principles of providing fresh, exciting, and reliable products and services, Glistco is dedicated to creating innovative and engaging 3D printed products. The company's goal is to share the fun and futuristic...

  • Performance Marketing Specialist

    3 months ago

    North York, Canada Digital 6ix Full time

    **Join Our Dynamic Team as a Performance Marketing Specialist!** **About Us**: Digital 6 is a trusted leader in the Performance Marketing space. Our clients come to rely on our team as vital pillars of their digital marketing operation. We provide our clients with honest, data driven insights and 24/7 support. Digital 6ix prides itself on its individual...

  • Digital Marketing Specialist

    3 months ago

    North York, Canada Cestar College of Business Health and Technology - Toronto Full time

    **Responsibilities**: - Develop and implement comprehensive digital marketing strategies to drive student enrollment and achieve recruitment goals. - Create engaging content for websites, social media platforms, and other digital channels to attract and convert leads. - Execute social media and digital marketing campaigns, leveraging platforms like...

  • Digital Marketing Specialist

    4 weeks ago

    North York, Canada Jewlr Full time

    Digital Marketing Specialist - Paid Search Overview Safyre Labs is looking for an experienced and performance-driven Digital Marketing Specialist to become a pivotal member of our rapidly expanding Growth and Performance Marketing team. This is a unique opportunity to manage one of the largest PPC

  • Digital Marketing Specialist

    4 months ago

    North York, Canada Beauty Nut Inc Full time

    **Digital Marketing Specialist** Location: Toronto (Finch/Arrow Road) Company: Beauty Nut (Skin Care) Type: Permanent Term: Full-time **Are you nuts about Beauty? Join our growing team!** Beauty Nut is the new Canadian authority in premium botanical beauty. We are the producers of premium, organic, and 100% natural hair, skin, and body products made...

  • Digital Marketing Internship

    1 week ago

    North York, Canada Qode Social Media Marketing Full time

    Seeking Student for in-person internship: 1. Full-time Student Status 2. Canadian Citizen or Resident or Refugee Status 3. Willing to come to our office at Yonge/Sheppard Monday to Friday We seek a full-time Digital Marketing & Social Media Specialist for clients in the industries of: 1. Accounting, HR Admin & Finance 2. Real Estate Agencies & Mortgage...

  • Digital Marketing Specialist

    4 months ago

    East York, Canada CCAF Full time

    **About Us**: At Canadian Children’s Art Foundation, we're committed to inspiring creativity in children and youth through the arts. We are now seeking a highly skilled and motivated Digital Marketing Specialist to join our dynamic team. If you are passionate about digital marketing and possess the expertise and experience necessary to excel in a...

  • Marketing Director

    7 days ago

    North York, Canada Randstad Digital Full time

    My client is one of the authorized dealers from a reputable telecommunication leader. They are now looking for a Director of Marketing with passion in technology or Artificial Intelligence to join the team. Position will be responsible for leading the development and execution of a global marketing strategy, including promoting the company’s brand...

  • Marketing Director

    5 days ago

    North York, Canada Randstad Digital Full time

    My client is one of the authorized dealers from a reputable telecommunication leader. They are now looking for a Director of Marketing with passion in technology or Artificial Intelligence to join the team. Position will be responsible for leading the development and execution of a global marketing strategy, including promoting the company’s brand...

  • E-commerce Digital Marketing Specialist

    4 months ago

    North York, Canada International Pool and Spa Centers Full time

    **Company Overview**: Discount Pool Supply, a leading e-commerce swimming pool retailer in Canada, is seeking a dynamic and customer-focused individual to join our team as a Digital Marketing Specialist. With a commitment to providing top-notch service and high-quality pool products, Discount Pool Supply is one of the fastest growing swimming pool e-commerce...

  • Digital Marketing Specialist

    5 days ago

    North York, Canada Keele and Sheppard Dentistry Full time

    Keele and Sheppard Dentistry is a dental office in North York, ON. We are professional, customer-centric, and inclusive. Our strength is our diverse team that brings in highly competitive experience gained from all over the world. You will play a crucial role in enhancing brand awareness within the digital space as well as driving website traffic as well as...

  • Marketing Director

    4 days ago

    north york, Canada Randstad Digital Full time

    My client is one of the authorized dealers from a reputable telecommunication leader. They are now looking for a Director of Marketing with passion in technology or Artificial Intelligence to join the team. Position will be responsible for leading the development and execution of a global marketing strategy, including promoting the company’s brand...

  • Marketing Director

    1 week ago

    North York, Canada Randstad Digital Full time

    My client is one of the authorized dealers from a reputable telecommunication leader. They are now looking for a Director of Marketing with passion in technology or Artificial Intelligence to join the team. Position will be responsible for leading the development and execution of a global marketing strategy, including promoting the company’s brand...

  • Marketing Director

    7 days ago

    North York, Canada Randstad Digital Full time

    My client is one of the authorized dealers from a reputable telecommunication leader. They are now looking for a Director of Marketing with passion in technology or Artificial Intelligence to join the team. Position will be responsible for leading the development and execution of a global marketing strategy, including promoting the company’s brand...

  • Marketing Director

    6 days ago

    North York, Canada Randstad Digital Full time

    My client is one of the authorized dealers from a reputable telecommunication leader. They are now looking for a Director of Marketing with passion in technology or Artificial Intelligence to join the team. Position will be responsible for leading the development and execution of a global marketing strategy, including promoting the company’s brand...

  • Marketing Director

    5 days ago

    North York, Canada Randstad Digital Full time

    My client is one of the authorized dealers from a reputable telecommunication leader. They are now looking for a Director of Marketing with passion in technology or Artificial Intelligence to join the team. Position will be responsible for leading the development and execution of a global marketing strategy, including promoting the company’s brand...