Direct Response Web Designer – Shopify

1 week ago


toronto, Canada Natura Labs Full time

About Natura LabsNatura Labs is a performance-driven creative and marketing team working with DTC and e-commerce brands. Our work is judged by results, not aesthetics alone. We build landing pages and Shopify experiences that convert.We’re hiring a Direct Response Web Designer who can think, design, and execute—not just generate assets.What This Role Is (Very Clearly)This role is for a designer who:- Can design full landing pages and layouts, not just images- Understands why a layout, image, or section exists- Uses AI as a tool, not a crutch- Can judge good vs bad images, videos, and layouts without being toldIf you rely on AI outputs without validating quality, relevance, and brand fit — this role is not for you.What You’ll Do- Design conversion-focused landing pages and Shopify pages (not just visuals)- Create clean, mobile-first layouts with strong hierarchy and flow- Select and curate the right images/videos that match: - the product - the copy - the intent of the page- Validate assets before delivery (no wrong products, no mismatched visuals)- Turn briefs into complete, usable page layouts- Iterate fast based on feedback and performance needsWhat We Expect From YouYou:- Can design an entire landing page from hero to CTA- Understand direct response fundamentals (clarity, proof, flow, CTA)- Know when an image hurts conversion instead of helping- Do not blindly trust AI-generated visuals- Can explain why you chose a layout or image- Deliver work that does not require constant fixingAI Usage (Important)AI is allowed.AI dependence is not.You must:- Edit, validate, and curate AI outputs- Ensure visuals match the product and copy- Reject bad AI results instead of passing them through- If your output “looks AI-generated” and unrefined, it will be rejected.Required Skills- Figma (required)- Strong layout & UX judgment- Shopify page design experience- Mobile-first design thinkingNice to have- Replo, Framer, Webflow- Basic HTML/CSS understandingApply Here: https://naturalabs.notion.site/1d62acc43408810b904bfdc1ff41130a



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