Adobe Customer Journey Analytics
2 weeks ago
Key Responsibilities:Develop, enhance, and maintain Data Views and Connections within Adobe CJA, ensuring optimal data structuring for advanced analytics.Leverage deep expertise in Adobe CJA to continuously optimize data views and reporting frameworks, incorporating the latest Adobe feature releases and best practices.Collaborate with Journey Management teams to ensure alignment between Adobe CJA and Adobe Journey Optimizer (AJO) for accurate and actionable analytics.Design and implement workarounds for product limitations, crafting custom reporting solutions to meet complex analytical requirements.Proactively identify and resolve data discrepancies, quality issues, and engineering inefficiencies, ensuring high data accuracy and reliability.Develop and document robust data governance frameworks, best practices, and standardized methodologies for CJA implementation.Partner with MarTech, Data Engineering, and Analytics teams to define data flows and integrations across Adobe Experience Platform (AEP), AJO, and other MarTech tools.Ensure seamless integration of Customer Journey Analytics with Real-Time CDP (RT-CDP) and Adobe Analytics (AA) to provide holistic customer insights.Provide training and support to analytics and marketing teams on best practices for using CJA, interpreting data, and leveraging insights.Stay informed of industry trends, Adobe roadmap updates, and evolving marketing analytics best practices, proactively recommending enhancements and new capabilities.Qualifications:Bachelor’s degree in Computer Science, Data Analytics, Marketing, or a related field, with a minimum of 6+ years of relevant experience.Extensive hands-on experience with Adobe CJA, including Connections, Data Views, and advanced analytics features.Strong conceptual and functional expertise in Adobe Experience Platform (AEP) and Adobe Journey Optimizer (AJO).Experience integrating and analyzing data from multiple sources, including paid media, first-party data, and real-time behavioral data.Familiarity with API integrations and data ingestion processes within the Adobe Experience Cloud ecosystem.Proficiency in Business Intelligence (BI) tools such as Power BI, Tableau, or Looker is a plus.Knowledge of digital marketing, customer segmentation, and marketing automation best practices.Experience in the Sports, Media, or Entertainment industry is a plus.
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Toronto, Canada Adobe Full timeOur CompanyChanging the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences! We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies...
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Toronto, Canada Manulife Full timeCustomer Journey Marketing Automation Specialist Join to apply for the Customer Journey Marketing Automation Specialist role at Manulife . Summary This is an exciting opportunity to join the Manulife Wealth & Asset Management Marketing team as an Adobe Customer Journey Marketing Automation Specialist. In this role, you will play a key part in shaping,...
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Toronto, Canada Manulife Full timeCustomer Journey Marketing Automation Specialist Summary This is an exciting opportunity to join the Manulife Wealth & Asset Management Marketing team as an Adobe Customer Journey Marketing Automation Specialist. In this role, you will play a key part in shaping, developing, and optimising customer journeys and campaigns through Adobe Journey Optimizer,...
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Toronto, Canada Manulife Full timeCustomer Journey Marketing Automation Specialist Summary This is an exciting opportunity to join the Manulife Wealth & Asset Management Marketing team as an Adobe Customer Journey Marketing Automation Specialist. In this role, you will play a key part in shaping, developing, and optimising customer journeys and campaigns through Adobe Journey Optimizer,...
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Toronto, Canada Manulife Financial Full timeCustomer Journey Marketing Automation Specialist This is an exciting opportunity to join the Manulife Wealth & Asset Management Marketing team as an Adobe Customer Journey Marketing Automation Specialist. In this role, you will play a key part in shaping, developing, and optimising customer journeys and campaigns through Adobe Journey Optimizer, driving...
