Digital Advertising Strategist
14 hours ago
We are seeking an experienced Digital Advertising Strategist to join our team at Webistry. In this role, you will be responsible for developing and executing digital advertising campaigns that drive conversions and revenue growth.
About the Role:
- Salary: $80,000 - $110,000 per year
- Location: Remote (with office available)
- Job Type: Full-time
About Us: Webistry is a data-centric internet marketing agency specializing in PPC & Social Advertising, Conversion Rate Optimization, and Web Design. We are a team of driven professionals consisting of Paid Media Specialists, Conversion Designers, Content Creators, Web Developers, Account Specialists, and CRO Specialists.
Responsibilities:
- Develop and execute digital advertising campaigns across Google Ads, Meta Ads, TikTok Ads, and YouTube Ads
- Utilize GTM (Google Tag Manager) to implement and manage tracking codes, ensuring accurate data collection for analytics and optimization
- Set up lead, ecomm, and call tracking in various online environments and web properties
- Oversee creative testing and iteration to ensure content effectiveness and adherence to brand standards
- Manage product feeds, crucial for running efficient Google Shopping campaigns and dynamic product ads on social media platforms
- Optimize and troubleshoot product feeds to ensure high-quality data and compatibility with ad platforms
Requirements:
- 3+ years of experience in digital advertising (Google Ads minimum)
- Experience utilizing GTM (Google Tag Manager) to implement and manage tracking codes
- Ability to set up lead, ecomm, and call tracking in various online environments and web properties
- Excellent customer communication skills in English
- Excellent customer communication skills in French (an asset)
- Bachelor's Degree (an asset)
Benefits:
- Pet-friendly office
- Remote work with office available
- Catered lunch for office days
- Performance bonuses (certain criteria applies)
- Continued training and a focus on learning
- Beer-stocked fridge
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