Marketing Consultant
7 days ago
Marketing Consultant Role
We're seeking a skilled Marketing Consultant to join our team at Purolator Inc. As a key member of our Customer Solutions marketing team, you'll execute digital marketing campaigns across search, display, and paid social platforms.
Key Responsibilities
- Develop and manage measurable B2B/B2C PPC marketing campaigns in Google Ads, Bing, Facebook, Instagram, LinkedIn, and TikTok for multiple industry verticals.
- Drive pipeline for our direct sales team and channel partners.
- Collaborate with the Marketing Operations and Marketing Communications teams to develop and execute campaign elements, including paid search and social, landing page testing, list identification, and purchase.
- Analyze campaign results and channel performance to improve and develop campaigns.
Requirements
- Strong knowledge and understanding of the paid media ecosystem.
- Hands-on experience building and managing ad campaigns in key platforms like Google Ads, Microsoft Ads, and Meta.
- Proficiency in data analysis and reporting using data tools like GA4.
- Experience with Salesforce and Marketing Cloud.
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