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Enterprise Marketing Strategist

2 weeks ago

Ottawa, Ontario, Canada Benevity Full time

About the Role

Benevity is seeking an experienced product marketing leader to champion market and product leadership, driving significant revenue growth for the business while providing strategic support to executive leadership. As the Director of Product Marketing, you will lead a team of product marketers to partner closely with Sales, Customer Success, Marketing, and Product teams to define and execute corporate and product messaging and go-to-market strategies.

Key Responsibilities

  • Lead a team of Product Marketers to establish and execute the go-to-market approach and framework for launching new products, features, services, and solutions in the market.
  • Partner with Sales and Client Success leaders to ensure their teams are enabled with effective training, tools, and content to drive positive revenue outcomes.
  • Create compelling messaging and positioning that showcases the value of our products and features to enterprise clients and prospects.
  • Work with content and digital marketing teams to translate messaging into highly effective marketing and web content.

About You

  • You have 10+ years of related product marketing experience for B2B SaaS solutions with increasing responsibility.
  • You have 4+ years in a management role with proven ability to grow and develop a talented team.
  • You have a proven track record launching differentiated products, solutions, and services in the B2B space.
  • You understand the unique challenges and complexities that accompany marketing and selling into the enterprise.