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Director of Marketing Austin Texas United States

2 months ago

Mission, British Columbia, Canada Xurrent(TM) Full time
Job Title: Director of Marketing

Xurrent is a dynamic and innovative company at the forefront of IT Service Management (ITSM). As a recognized leader in the field, Xurrent is dedicated to empowering organizations worldwide with our cutting-edge technology and service-oriented solutions.

Job Summary

We are seeking a highly skilled and experienced Director of Marketing to lead our marketing efforts in the Americas. The successful candidate will be responsible for driving strategic operational execution of the marketing function, working closely with the CRO, PMM, and executive leadership team.

Key Responsibilities
  • Build and execute a Demand Generation strategy via a multi-channel approach, incorporating expert use of marketing automation, workflows, campaigns, and reporting to meet and exceed quarterly and annual performance targets.
  • Develop and lead a high-performing Demand Gen team, ensuring a KPI-driven approach that measures activities, process, and results to inform marketing initiatives performance.
  • Collaborate cross-functionally and bring an operational and strategic mindset to the DG function, identifying areas for improvement and facilitating change to build a more connected operation.
  • Work closely with the CRO to implement organizational structure, process, measurement, visibility, and accountability to the marketing function, consistently testing ongoing performance improvements.
  • Maintain and nurture a positive, competitive, and rewarding company culture where people love to work.
Requirements
  • Growth in GE/PE Environment – Experience operating, leading, and driving growth in an environment with a financial sponsor involved.
  • Scale – Experience operating in high-growth businesses that are going from ~$10mm to ~$100mm.
  • Team Building – Experience building out, leading, and developing high-performing Demand Gen teams.
  • Strategic Business Ability – Experience collaborating cross-functionally and bringing an operational and strategic mindset to the DG function.
  • Product Overlap – Experience marketing a product that is built for IT professionals.
  • GTM Motion Overlap – Experience operating in a high-velocity, low ACV GTM environment. Strong history of success in a land and expand motion, preferably directly and through MSPs.
  • Demand Generation – Demand Generation experience; well-versed in Marketing Metrics with a strong understanding of the marketing funnel and relationship with sales.
  • Cultural Add – Overall cultural add with the Xurrent team. Driver, collaborative, down-to-earth, operational.
What We Offer

Xurrent offers a dynamic and innovative work environment, competitive compensation, and opportunities for professional growth and development. We are an equal-opportunity employer and welcome applications from diverse candidates.

Please submit your application, including your resume and a cover letter, to [insert contact information].