Digital Marketing Specialist

2 weeks ago


Powell River, Canada Pacific Aquaculture International Inc. Full time

Pacific Aquaculture International Inc. is seeking a skilled Digital Marketing Specialist to join our team.

About the Role

We are looking for an experienced Digital Marketing Specialist who can develop and implement effective marketing strategies across various digital platforms. As a key member of our marketing team, you will be responsible for creating engaging content, managing social media campaigns, and analyzing data to inform future marketing decisions.

The ideal candidate will have a strong understanding of digital marketing principles, excellent communication skills, and the ability to work independently in a fast-paced environment.

Key Responsibilities
  • Develop and execute digital marketing campaigns across email, social media, and paid advertising channels.
  • Create high-quality, engaging content that resonates with our target audience.
  • Manage and optimize social media presence, including content calendar planning and execution.
  • Analyze campaign performance using data analytics tools and provide actionable insights for future improvements.
Requirements
  • Bachelor's degree in Marketing, Communications, or related field.
  • Minimum 2 years of experience in digital marketing, with a focus on strategy development and execution.
  • Proven track record of success in driving website traffic, engagement, and conversion rates.
  • Strong knowledge of Google Analytics, AdWords, and social media advertising platforms.
  • Excellent written and verbal communication skills, with the ability to adapt to different tone and style requirements.
Benefits
  • A competitive salary range of $50,000 - $70,000 per annum, based on experience.
  • A comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.
  • Ongoing professional development opportunities to enhance your skills and career growth.


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