Digital Marketing Strategist

4 weeks ago

Vaughan, Ontario, Canada Sporting Life Full time

About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Sporting Life Group. As a key member of our marketing team, you will be responsible for developing and executing digital marketing strategies that drive business growth and customer engagement.

Key Responsibilities

  • Develop and implement digital marketing campaigns across multiple channels, including social media, email, and search engine marketing.
  • Manage and optimize programmatic campaigns on DV360, DCM, and SA360.
  • Work with external media partners and internal marketing teams to develop campaign strategies, tactics, and action plans.
  • Monitor and manage affiliate programs to optimize content and maximize exposure.
  • Continuously explore new developments in the digital landscape to find ways to deliver content and business objectives more effectively and efficiently.

Requirements

  • 4-5 years of experience working in a similar position with internet marketing.
  • Background in E-commerce and/or retail is required.
  • Experience working in agencies is an asset.
  • Experience with web analytics, online campaign management, and measurement knowledge is essential for success in this role.
  • Proficiency in Google Ads, Adword Editor, GA4, DV360, and DCM is a must.
  • Proven leadership, communication, project management, and organizational skills.

About Us

Sporting Life Group is a leading Canadian sports lifestyle retail organization comprising iconic banners Golf Town, Sporting Life, and Team Town. We are committed to providing an exceptional customer experience and inspiring Canadians to live an active lifestyle.

What We Offer

  • A dynamic and supportive team environment.
  • Competitive compensation and benefits package.
  • Opportunities for career development and growth within our organization.

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