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Regional Sales Director

3 weeks ago

Québec, Quebec, Canada PRIDE Seeds Full time

Job Summary:

The Regional Sales Director will work directly with the sales, marketing and product development teams to promote and position PRIDE corn hybrids and soybean varieties with dealers and customers in a designated district.

This individual will be responsible for business planning, development, recruiting and training an expanding dealer network. The successful candidate will also provide agronomic support services in the district.

Key Responsibilities:

  • Optimize sales and profitability
  • Promote and sell PRIDE Seeds' products
  • Manage programs
  • Utilize digital tools and resources to drive sales
  • Provide dealers with coaching and sales tools to promote and sell PRIDE Seeds
  • Develop and execute district business plans
  • Recruit dealers in areas of need in the district
  • Fully support dealers to establish grower specific strategies and provide solutions
  • Participate in direct one on one teamwork with dealers, such as drive alongs, to promote sales
  • Maintain fiscal responsibility by operating within assigned budget
  • Work closely with Sales Agronomist to implement a hybrid and variety testing plan, with growers, within assigned district, as outlined and directed by product development
  • Submit all reports (allocations, forecasting, expense reports, mileage, etc.) and complete all tasks in a timely manner
  • Fully attend and thoroughly participate in all PRIDE Sales Meetings
  • Promote the brand image and marketing programs through the Dealer sales force
  • Train, motivate and develop Dealers to sell on their own through training sessions and on-the-job training
  • Assist Dealers in preparing and implementing their sales plans
  • Assist where possible to plant, and harvest test plots for yield comparisons
  • Operate and manage a regional warehouse in district to fill in season orders
  • Install signs at plots and fields to promote brand awareness
  • Provide a communication link for the brand, between Selling Dealers, Select Accounts, and the National Sales Manager
  • Provide retail partners with price structures and deadlines, incentive program details and return program specifics
  • Annually, evaluate all Dealers with the National Sales Manager to assist in expanding and upgrading account base
  • Collect accounts receivable and follow up on accounts that are delinquent
  • Work in alignment with district Sales Agronomist to develop relationships with growers and sales representatives
  • Advise the National Sales Manager of all major market developments in the district that affect sales and/or personnel
  • Forecast sales numbers for product and participate in the product advancement meeting
  • Project a positive image of PRIDE Seeds and AgReliant Genetics and act in accordance with the Company's Core Values