Brand Identity Lead

6 days ago


Ottawa, Ontario, Canada Canlan Sports TM Full time

As a Creative Lead at Canlan Sports, you will have the opportunity to drive the evolution of our bold and engaging sports brand. You will be responsible for leading a team of designers, developing a cohesive visual identity, and delivering impactful marketing creative that resonates with communities across North America.

Responsibilities

The ideal candidate will possess strong leadership skills, excellent communication abilities, and a passion for sports and recreation. They will be able to work closely with cross-functional teams to bring Canlan Sports' brands to life across digital, print, social, sponsorship activations, and in-person experiences.

  • Brand Identity Development: Develop and maintain a cohesive brand style guide, digital asset management platform, and design system that scales across platforms and campaigns.
  • Marketing Campaign Execution: Oversee and produce visuals for social media, digital ads, website, email marketing, in-arena experiences, and print.
  • Creative Team Management: Mentor and manage designers, setting a high standard for brand consistency and creative excellence.


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