Digital Marketing Automation Lead

8 hours ago

Toronto, Ontario, Canada CB Canada Full time
About this role

The Digital Marketing Automation Lead at CB Canada is a key position that requires strategic thinking, analytical skills, and exceptional leadership abilities.

Key Responsibilities
  • Develop and execute omnichannel distribution strategies to deliver best-in-class content performance.
  • Plan, execute, and measure the effectiveness of SMS, email, and social media targeted campaigns.
  • Maintain marketing automation integration with CRM systems and integrate additional platforms into the marketing automation software.
  • Manage push notifications to loyalty program members using an online portal solution and mobile app.
  • Oversee marketing automation efforts and processes, staying up-to-date with the latest industry standards and best practices.
  • Conduct A/B testing to optimize productivity, conversion rates, program/campaign ROI, and hotel sales growth.
  • Establish benchmarks and tracking mechanisms for the end-to-end customer experience.
  • Lead peak periods across digital platforms, ensuring website readiness and multi-team coordination.
Requirements
  • Bachelor's degree in Business, Marketing, Digital Marketing, or a quantitative discipline.
  • Proven years of marketing automation experience.
  • 3+ years of progressive experience in top-tier organizations, requiring analytics, problem-solving, and process innovation.
  • A relentless appetite for business growth.
  • Capacity to see things at both a strategic and operational level.
  • A customer-centric approach in all capacities.
  • Extensive knowledge of best-practices for direct and digital marketing.
  • Demonstrated ability to develop effective and collaborative relationships across the organization.
  • Must be highly organized and self-motivated with a sense of urgency.
  • Capable of handling multiple tasks with competing priorities under minimal supervision.
About CB Canada

CB Canada is committed to promoting an inclusive and accessible environment where all employees and customers feel valued, respected, and supported.

We are dedicated to employing a workforce that reflects the diversity of our communities. Our company is built on a strong foundation of great entertainment, great people, and a commitment to excellence.

Our vision is to be the leading gaming, entertainment, and hospitality company in our chosen markets by providing superior entertainment value and exceptional experiences.

What We Offer
  • An inclusive and collaborative working environment that encourages creativity and celebrates success.
  • The tools and technology needed to delight your clients.
  • The opportunity to work with and learn from diverse industry leaders.
  • The freedom to innovate and try new approaches.
  • A workplace that values diversity and promotes a culture of inclusion.
  • A competitive salary range: $80,000 - $120,000 per year, depending on experience.

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