Marketing and Communications Specialist

3 weeks ago


Markham, Ontario, Canada Metergy Solutions Full time
About Metergy Solutions Inc.

Metergy Solutions Inc. is a leading provider of turnkey submetering solutions, serving the North American market for over 15 years. Our expertise lies in effectively managing utility consumption for our clients, offering a comprehensive solution from design to implementation and billing. We prioritize building strong customer relationships and foster a collaborative team environment to achieve our goals.

Metergy is a portfolio company of Brookfield Infrastructure, a global leader in infrastructure assets across various sectors. This partnership provides us with access to significant capital, infrastructure investment expertise, and a global reach.

Our Mission

We strive to provide building owners and occupants with accurate and reliable utility consumption data through our market-leading expertise in turnkey submetering and billing. We aim to create a workplace where inspired team members are empowered to make a positive impact.

Job Summary

This role is responsible for developing and executing marketing activities to support Metergy Solutions Inc. The successful candidate will work closely with the Sales & Marketing department to develop annual marketing plans and budgets aligned with corporate and business objectives.

Key Responsibilities
  • Marketing Communications / Awareness:
    • Assist in creating company-branded collateral, PowerPoint presentations, and written materials to ensure consistency in all communications, brand image, and messaging.
    • Develop marketing and sales collateral, such as sell sheets, case studies, and standardized presentations and proposals.
    • Develop, execute, and track region or sector-based marketing plans, including expansion to new geographies across North America.
    • Coordinate internal and external communications and activities to ensure alignment with corporate marketing and communications strategy.
    • Lead the design, writing, and implementation of new marketing initiatives, including client-facing collateral, product launches, brand building, digital programs, and events (trade shows).
    • Leverage analytics to track marketing programs related to our products, services, and associated campaigns.
  • Marketing Planning and Execution:
    • Manage the day-to-day planning and execution of corporate and client-facing events, industry conferences, and trade shows, including pre- and post-event communications and attendee management.
    • Event coordination from initiation to reporting, including tracking invitations, RSVPs, securing venues, event participation, coordinating room preparation, surveys, and follow-up.
    • Manage marketing agency relationships and budgets to ensure programs are delivered on time and on budget.
    • Work collaboratively with internal and external stakeholders and vendors to support multiple projects, including campaigns and events.
    • Manage all sponsorship activities, including prospecting, proposal customization, and presentation, contract revision and servicing, sponsor follow-up, and support.
    • Coordinate events and trade shows, from planning to execution, to increase brand visibility.
  • Analytics & Reporting:
    • Have a general understanding of various digital marketing tactics, such as SEO, PPC, Social, Email, etc.
    • Provide regular updates and reports to management as needed. Other requirements and responsibilities in line with organizational needs.
    • Develop and manage marketing budgets to ensure effective allocation of resources and maximum ROI.
Requirements
  • An undergraduate university degree or college diploma in a related field, such as Business or Marketing, with a minimum of 3 years' marketing experience.
  • Extensive experience marketing products and services within a B2B context, preferably with experience in Enterprise account-based marketing.
  • Excellent interpersonal, negotiation, consensus building, time management, conflict resolution, problem-solving, and organizational skills.
  • Event planning and strong organization skills.
  • Basic knowledge of Salesforce (or other CRM tool), Adobe Illustrator, and InDesign would be an asset.
  • Excellent skills in PowerPoint, Excel, and Word.

Metergy's recruitment process includes accommodation for applicants with disabilities. All accommodations will consider the applicant's accessibility needs due to disability and are available upon request.



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