Strategic Health Marketing Director

3 weeks ago

Toronto, Ontario, Canada Sun Life Full time
About Sun Life

Sun Life is a leading Canadian insurance company dedicated to helping Canadians achieve financial security and live healthier lives.

Job Title: Strategic Health Marketing DirectorLocation:

1 York office, hybrid, work from home - 12-month contract opportunity

Job Description:

The Strategic Health Marketing Director will play a critical role in supporting Sun Life's effort on the Canadian Dental Care Plan (CDCP) program with the Government of Canada and the Sustainability-driven Focus Area of Impact.

  • This role will primarily work closely with all CDCP working groups and core teams that have a direct member focus.
  • The Senior Manager, Health Marketing, Strategic Initiatives will ensure the member journey, experience, and communications are clear and consistent across channels.
  • Responsible for understanding the provider journey, experience, and communications and identifying and managing any implications for the member journey.
  • This role will help represent CXO, Marketing in meetings and with Health Canada where appropriate.
  • Working with the Sustainability team and business partners on the Focus Area of Impact as the strategy, positioning, and OKRs are developed.
  • Help understand and bridge business priorities across Health + Wealth + Protection.
  • Support the planning and development and execution of a go-to-market plan for 2024 and 2025 supporting across Health + Wealth Vertical Marketing and CXO teams and agency partners.

This role will be responsible for connecting marketing strategies that leverage and enable the client experience and establish personalization initiatives based on client insights and analytics. This role will develop data-driven test and learn strategies to better define the purpose and value of each channel and the role it plays across the customer journey as well as uncovering key gaps and new opportunities.

About You
  • A Master's or Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 7 years in an integrated marketing leadership role.
  • 5 years of experience in digital, marketing, or channel management, with a strong preference for experience in Retail, Insurance, or Financial Services.
  • Strong experience with full-funnel pipeline management, content strategy, and building a marketing calendar in direct-to-consumer marketing, business-to-business marketing, or B2B2C and product development in a multiproduct sales environment.
  • Experience in and passion for the Health industry or with healthcare business or strategy, Group Benefits, health start-up.
  • Exposure to working in highly regulated environments, with the ability to introduce innovation in this context.
  • Bias for action and creative problem-solving, test and learn growth mindset, and analytics-based decision making.
  • Understanding of marketing technologies with a demonstrated ability to find client insights through data analysis and translate them into elements to maintain, reinforce, or evolve Sun Life's operating model.
  • Exceptional stakeholder management skills with the ability to build trust and strong relationships, understand multiple agendas, and align interests and competing priorities accordingly.
  • Exceptional understanding of omni-channel with the proven ability to think through multi-channels and tie the experience together.
  • Strong leadership skills and experience in managing agile teams, with demonstrated proficiency in operating within a shared services and/or matrix model.
  • Must have the ability to design and implement a strong framework for measurement and tracking, and be laser-focused on highlighting performance outcomes, drivers, and the key metrics of success.
  • Strategic influencing and communication skills and adept in building and sustaining partnerships and alliances.
  • Conceptual thinking skills, with a demonstrated ability to think strategically and analytically to understand and solve complex business problems.
  • An innovative and creative mindset with proven experience in translating strategies and concepts into tactical execution.
What's in it for you?
  • Anchored to our Purpose, our Sustainability Plan has three pillars which represent the areas where we have the greatest opportunity to drive positive impact in society: increasing financial security, fostering healthier lives, and advancing sustainable investing.
  • We're committed to creating an inclusive and respectful environment. Our goal is to make sure all our employees have the chance to live up to their full potential.
  • Being part of our journey in developing the next greatest digital experience.
  • Our unique Sabbatical Program gives you the opportunity to take up to 6 weeks off, every five years.
  • Live virtual group fitness, stretch break, and meditation classes.
  • We're honoured to be recognized as a 2023 Best Workplaces in Ontario by Great Place to Work Canada.
  • We're proud to be recognized as a company with a 2023 Most Trusted Executive team by Great Place to Work Canada.
  • Sun Life ranked one of the 2023 Global 100 Most Sustainable Corporations in the World on the Corporate Knights' 2023.
Salary:

$120,000 - $150,000 per year, depending on experience and qualifications.

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