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Digital Fundraising Specialist

2 weeks ago

Guelph, Ontario, Canada AFP Golden Horseshoe Chapter Full time

About the Role

The AFP Golden Horseshoe Chapter is seeking a highly skilled Digital Fundraising Specialist to join our team. As a key member of our Annual Giving unit, you will play a vital role in driving fundraising success through the development of compelling communications, email marketing strategies, and campaign messaging.

As a strategic communicator, you will lead the planning, writing, editing, and design of appeals, acknowledgments, stewardship messages, and related content. You will also act as the internal liaison for Annual Giving deliverables, managing the communication calendar and collaborating with internal teams.

Responsibilities

  • Develop and implement digital engagement strategies to drive fundraising efforts
  • Plan, write, edit, and design compelling communications that engage diverse audiences
  • Manage the email communications strategy and oversee the digital engagement calendar
  • Analyze data to assess the effectiveness of digital communications and fundraising efforts
  • Ensure all communications adhere to brand standards, maintaining consistency across all channels

Requirements

  • Undergraduate degree, preferably in Communications, Journalism, Business, or Marketing
  • 3-6 years of relevant experience in digital fundraising, marketing, or communications
  • Superior writing and editing abilities, with a portfolio of professional-level writing samples
  • Expertise in crafting messages for diverse audiences
  • Excellent project management skills, with experience working with InDesign, Adobe software, and MS tools
  • Able to contribute to the development of strategic and compelling campaign marketing collateral consistent with brand standards
  • Familiarity with email marketing platforms and constituent management systems