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Product Marketing Strategist

1 week ago

Markham, Ontario, Canada Avature Full time

**About Lenovo: A Global Technology Leader**

We are a global technology powerhouse, ranked #248 in the Fortune Global 500. We serve millions of customers every day in 180 markets.

We focus on delivering Smarter Technology for All. Our full-stack portfolio includes AI-enabled, AI-ready, and AI-optimized devices, infrastructure, software, solutions, and services.

We invest in world-changing innovation to build a more equitable, trustworthy, and smarter future for everyone, everywhere.

Job DescriptionPrimary Responsibilities:
  1. Contribute to the development of marketing strategies for the AI services category.
  2. Partner with offering leads to position new and existing AI solutions, services, and capabilities.
  3. Develop and evolve compelling narratives and value propositions.
  4. Lead the global introduction and rollout of offerings (launch and eventual withdrawal).
  5. Partner with product development / management on roadmap execution.
  6. Understand AI services market trends, customer requirements, usage, and buying behavior, as well as the competitive landscape.
  7. Create and maintain sales content, web, assets, materials, and other deliverables.
  8. Drive and amplify thought leadership to credentialize AI services.
  9. Develop revenue-driving programs, campaigns, and marketing activities.
  10. Manage agencies and internal resources to deliver on time and on budget.
  11. Develop comprehensive offering marketing and enablement plans.
  12. Create compelling value props, bold statements, and messaging differentiation.
  13. Launch and offer ongoing marketing management.
Key Success Metrics:
  1. Successful offering introduction and rollout (time to revenue, launch success, stakeholder feedback).
  2. Regular marketing performance metrics and KPIs (product adoption, lead generation, market impact).