Wine and Spirits Territory Representative

4 days ago


Barrie, Ontario, Canada Authentic Wine & Spirits Merchants Full time

About Our Company:

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Authentic Wine & Spirits Merchants is a national wine and spirits agency representing some of the world's most iconic brands. We are committed to delivering exceptional service and driving growth through strategic partnerships and innovative marketing initiatives.

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Job Summary:

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This is an 18-month Maternity / Parental Leave contract position requiring the development and maintenance of critical partner relationships with LCBO and private retail stores in the GTA North territory.

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Your Key Responsibilities:

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  • ">
  • Retail">
    • ">
    • Drive sales of the Authentic Wine & Spirits portfolio">
    • Strive to exceed assigned quarterly and annual sales objectives and KPI's">
    • Increase territory distribution, focus on core brands">
    • Maximize opportunities across all channels amplifying brand sales in top selling stores, focus on cold box and shelf placements">
    • Organize trade days for supplier and manager visits in accordance with AWSM best practices">
    • Pitch quarterly programming and work with private retail chain store managers to execute programs">
    • Set 6 week route plan to maximize efficient coverage of territory">
    ">
  • Administrative & Other Responsibilities">
    • ">
    • Record and manage daily activities through CRM system ensuring accurate records">
    • Maintain accurate and current account database through CRM">
    • Work to maximize budgets available and manage expenses within company guidelines">
    • Participate in trade shows, supplier dinners and events as required">
    ">
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About You:

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We are seeking a highly motivated and results-driven individual with a passion for wine and spirits, a proven track record in sales, and excellent communication and interpersonal skills.

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You Will Thrive in This Role if:

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  • ">
  • You have a minimum of 2 years' experience in outside sales, preferably in the liquor industry">
  • You hold a college or university degree in business/sales/marketing or equivalent">
  • You possess WSET level 1 certification or higher">
  • You are a skilled presenter with ability to adapt to audiences and possess expert knowledge of the liquor industry">
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Benefits and Compensation:

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The successful candidate will receive a competitive base salary, incentive bonus, and car allowance commensurate with experience. Business-related expenses will also be covered.



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