Senior Marketing Director

1 week ago

Vancouver, British Columbia, Canada Victoria Netwitt Full time
Victoria Newitt Recruitment has been retained by our Client to search for a Senior Marketing Manager position. Our client is the largest production equipment rental company in Canada, specializing in film and TV. They are growing rapidly, with plans to continue their expansion.

The Opportunity:

The Marketing Team is looking for a customer-centric marketing professional to join them in the role of Marketing Lead. The ideal candidate will have 7+ years of marketing experience, including 3+ years of people management and 2+ years working within a B2B sales organization. The Marketing Lead will oversee national brand communications, including internal communications, PR, social, web, email, and paid advertising campaigns through traditional and digital platforms.

Responsibilities:
  • Support and participate in the development and implementation of the corporate strategy
  • Oversee development and execution of annual integrated marketing plan
  • Oversee national brand communications, including internal communications, PR, social, web, email, and paid advertising campaigns through traditional and digital platforms
  • Oversee all branding updates, including updating and maintenance of graphic standards and branded assets library
  • Support planning and production of creative content, including photoshoots, video production, web development, and other branded communications
  • Collaborate with Director of Strategic Partnerships on planning and execution of client acquisition and retention programs supporting the industry and film community
  • Lead cross-functional working groups to increase alignment between Marketing, Sales, Digital, Operations, and the senior leadership team
  • Partner with Sunbelt Marketing, external agencies, senior leadership, and cross-functional teams to drive marketing strategy implementation and alignment within the organization
  • Train, mentor, and coach the marketing team and support the hiring and onboarding of new Digital Marketing Manager as needed
  • Provide thought leadership and strategic recommendations to senior leadership as needed
  • Maintain excellent relationships with leaders across all business units to ensure accuracy, consistency, and relevancy of all marketing initiatives and branded content
  • Experience working with Salesforce, Salesforce Marketing Cloud, or Pardot
  • Strategic leader with proven experience leading integrated tactical campaigns
  • Customer-centric marketer with deep understanding of marketing principles and best practices
  • Strong communicator with excellent relationships management and project management skills
  • Solutions-focused creative problem-solver and highly adaptable to changing work environments
  • Exceptional organization skills, good judgment, with ability to meet short deadlines
  • Strong people manager with proven ability to grow and mentor a junior team
Requirements:
  • 7+ years of marketing experience, including 3+ years of people management and 2+ years working within a B2B sales organization
  • Bachelor's degree in Marketing, Communications, or Business Administration
  • Experience working with Salesforce, Salesforce Marketing Cloud, or Pardot
  • Strategic leader with proven experience leading integrated tactical campaigns
  • Customer-centric marketer with deep understanding of marketing principles and best practices
  • Strong communicator with excellent relationships management and project management skills
  • Solutions-focused creative problem-solver and highly adaptable to changing work environments
  • Exceptional organization skills, good judgment, with ability to meet short deadlines
  • Strong people manager with proven ability to grow and mentor a junior team
Please submit your resume and a covering letter outlining why you are a suitable candidate for this exciting role.

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