Market Development Specialist

4 weeks ago

Edmonton, Alberta, Canada ActionLink Full time
Market Specialist Job Description

Job Summary: We are seeking a highly motivated and experienced Market Specialist to join our team at ActionLink. The successful candidate will be responsible for handling marketing and sales activities within a specific subpart of the organization, including managing business development, service, and support functions.

Key Responsibilities:

  • Build and Maintain Strong Advocacy: Develop and maintain strong relationships with partners, social media influencers, affiliate marketers, community forum members, and internal teams to enhance sell-through, market share, and customer experience.
  • Engage with Partners and Influencers: Foster brand loyalty by engaging with partners, social media influencers, affiliate marketers, community forum members, and internal teams.
  • Data Analysis and Decision Making: Utilize daily, weekly, and quarterly data analysis to inform decisions and drive business growth.
  • Implement Effective Selling Strategies: Apply PDCA (Plan-Do-Check-Act) methods for effective selling and assisted selling strategies.
  • Support Store Activities: Support store activities such as group and individual training sessions, presentations, and customer success initiatives.
  • Digital Activities: Conduct digital activities, including one-on-one consultants, live streaming, script writing, on-camera presenting, and editing, to enhance customer engagement.
  • Strategic Planning: Innovate and adapt strategies to align with Sony's business growth in the digital landscape.
  • Merchandising and Display: Maintain merchandising standards, ensure display functionality, and support reset activities.
  • Online and Shopfront Optimization: Optimize online and shopfront selections, locations, and conditions to drive sales results.
  • Marketing Campaigns: Collaborate with cross-functional teams to implement marketing campaigns that increase brand visibility and customer loyalty.
  • Competitor Analysis: Monitor competitor activities and market trends to identify opportunities for improvement and competitive advantage.

What We Offer:

  • International Leader: Represent an international leader at the forefront of global innovation.
  • Competitive Salary: $53,000-$58,000 CAD annual salary range plus bonus potential up to $10,000 CAD.
  • Benefits: Extended health, dental, vision, and life insurance plans.
  • Paid Training: Paid training to certify you in Sony product knowledge.
  • Paid Time Off: Paid time off and paid holidays.

Position Qualifications:

  • Residency: Must reside in the Edmonton, Alberta, and surrounding area.
  • Education: Minimum High School diploma or Bachelor's degree preferred.
  • Experience: Minimum 5-8 years work-related experience in sales, marketing, and client relations.
  • Team First Approach: Team first approach.
  • MS Office Skills: Strong MS Office skills, specifically with Excel.
  • Communication Skills: Excellent communication and presentation skills with partners, influencers, and internal stakeholders to enhance advocacy and brand loyalty.
  • Organizational Skills: Strong organizational skills and the ability to manage multiple tasks across various store locations.
  • Merchandising Standards: Understanding of merchandising standards, display functionality, and best practices for visual merchandising.
  • Data Analysis: Proficient in data analysis and the application of insights to inform strategic business decisions.
  • Decision Making: Decision making will have major implications on the management and operation of the business.

Working Environment:

  • Location: This position will be covering the Edmonton, AB Market.
  • Office and Retail Environment: Office and retail store environments.
  • Home Office: Home office space with high-speed internet connectivity is required.

Physical Requirements:

  • Travel: Must be able to travel as needed locally by vehicle and/or nationally by plane.
  • Rental Car: Must be able to rent a car.
  • Computer and Smartphone: Must be able to use a computer, smartphone, and other standard office equipment.
  • Physical Ability: Must be mobile and able to sit and/or stand for minimum four (4) hours.
  • Lifting: Must be able to lift 30 lbs.

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