Senior Product Director

2 weeks ago


Edmonton, Alberta, Canada ProFound Talent Inc. Full time

As a Senior Product Director with ProFound Talent Inc., you will lead the Product, Brand and Consumer Insights team to drive awareness, trial and repeat among our target audience through strategic brand storytelling, product differentiation, and market research.

The ideal candidate will have 8+ years of senior management level experience in a product marketing or brand role, with a strong focus on product in both Canada and the USA. They will possess a Bachelor's Degree or Certification in a Marketing or Business discipline.

Key Responsibilities:

  • Set the strategic direction for Product Lifecycle management, ensuring product mix reflects customer and consumer needs
  • Develop business cases and analysis working with a cross-functional team
  • Manage research and consumer insights plans
  • Analyze performance of brand and products
  • Participate in senior leadership teams
  • Optimize branded activities in the market using ROI outcomes/results

Requirements:

  • Proficiency in project management, agency management and budget management
  • Understanding of food, produce and/or consumer-packaging goods brands

About ProFound Talent Inc.:

We are a highly values-led organization, and we look for candidates who share our commitment to excellence and innovation. Our team members enjoy a safe environment where they are empowered to share ideas, develop new skills, take risks, try new things, and learn from mistakes.

We are willing to consider remote candidates able to work MST operating hours and offer a competitive compensation package.



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