Business Intelligence Analyst

4 weeks ago

Toronto, Ontario, Canada FCBSIX Full time

About FCB/SIX

FCB/SIX is a leading agency that helps brands unlock the mysteries of consumer behavior and turn data into gold.

  • We're looking for a sharp, curious mind to join our team as a Business Intelligence Analyst.
Job Description

Key Responsibilities:

  • Provide analytics support to multiple clients and brands by reporting insights, building business cases, and uncovering consumer behavior.
  • Collect performance data from internal and external sources, including relational databases (e.g., SQL, mySQL) and web analytics platforms like Google Analytics.
  • Partner with internal teams (Analytics, Strategy, Accounts, Tech) to build client relationships through the lens of data and analytics.
  • Work with cross-functional teams to evolve digital measurement processes for both clients and the company.
  • Evaluate information needs of stakeholders who consume marketing data to design reports and deliver relevant insights.
  • Develop reports that track campaign success, analyze results against goals, and make recommendations to optimize results.
  • Imaginative in analysis: separate worthwhile insights from noise and get to the insight that yields incremental business results.

Duties and Responsibilities:

  • Collaborate with strategy, media agencies, and other disciplines to plan, measure, and optimize channels across the customer journey.
  • Develop a thorough understanding of the client's business to make recommendations and improvements.
  • Responsibility to elevate insights and drive incremental business impact by leveraging available data sources.
  • Harness previous learnings to power up use cases across the customer journey.
  • Build and power up BI tools (e.g., Looker Studio, Datorama, PowerBI, Tableau).
  • Simplify complex data through interactive visualizations tailored to different audiences.
  • Develop measurement plans with clear understanding of key business objectives and questions to formulate relevant KPIs and diagnostic metrics.
  • Stay on top of emerging trends in the analytics industry.
  • Comply with all AODA regulations and requirements.

Qualifications and Experience

  • +3 years of work experience in analytics and insight delivery or data management for brands.
  • Advanced user of Microsoft Excel and PowerPoint.
  • Experience with open source programming languages (R, Python).
  • Advanced analytics techniques with some statistical knowledge in correlation, regression & forecasting.
  • Superior analytical skills with attention to detail.
  • Strong communication and presentation skills.
  • Ability to manage deliverable deadlines across multiple priorities and stakeholders.
Salary and Benefits

We offer a competitive salary range of $80,000 - $110,000 per year, depending on experience, plus benefits including health insurance, retirement plan, and professional development opportunities.

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