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Marketing Strategy Lead for Global Product Growth

1 week ago

Vancouver, British Columbia, Canada Seequent Limited Full time
Drive Business Success with Innovative Marketing Strategies

At Seequent Limited, we're constantly evolving at the forefront of technology to transform how geo-professionals work.

We're seeking an experienced Marketing Strategy Lead to join our Customer Experience team and drive the growth of our products globally. As a key member of our marketing team, you'll develop and implement comprehensive product marketing strategies that inspire product usage and support the overall growth of the company.

About the Role
  • Contribute to the development and implementation of product marketing strategies that align with our business objectives and the needs of our target markets.
  • Lead the creation of compelling product messaging and positioning that differentiates our products in the market.
  • Collaborate with cross-functional teams, including Product Management, Sales, and Customer Experience, to ensure alignment and drive go-to-market initiatives.
  • Conduct market research and competitive analysis to identify market trends, customer needs, and opportunities for growth.
Requirements
  • Bachelor's degree in marketing, Business, Communications, Computer Science or a related field.
  • 7 years of experience in product marketing, preferably in B2B software and/or SaaS solutions.
  • 3+ years of experience managing a team.
  • A deep understanding of product marketing foundations, principles, and strategy.
  • Strong interpersonal skills to collaborate with cross-functional teams and manage relationships with external vendors.
  • Expertise developing global campaign content.
About Us

We're a high growth, people-centric success story dedicated to fostering an inclusive and accessible experience. We're committed to building a workforce that reflects diverse talent and values delivering marketing that matters.