Director of Digital Brand Transformation

1 week ago


Canada JRoss Retail Recruiters Full time

An esteemed Canadian retailer is seeking a seasoned Senior Director of Marketing and E-commerce to spearhead its brand and digital growth strategy.

Key Responsibilities:

  • Develop and execute a comprehensive marketing and e-commerce plan that aligns with company goals, integrating physical retail and digital sales channels.
  • Oversee brand development, campaign planning, digital advertising, and customer engagement strategies across all platforms, including social media, email, SEO/SEM, and paid media.
  • Lead the e-commerce team in driving online traffic, conversion optimization, and customer retention.
  • Collaborate with Merchandising, Retail, and Operations teams to ensure consistent brand messaging and seamless customer experiences.
  • Analyze and report on performance metrics to continuously refine marketing and e-commerce strategies.
  • Manage cross-functional teams and agency partners to achieve strategic objectives.
  • Drive data-driven decision-making and creative problem-solving.

Requirements:

  • 8+ years of progressive experience in marketing and/or e-commerce, preferably within the apparel or retail sector.
  • A proven track record of building and executing integrated marketing plans and delivering strong online sales performance.
  • Strong leadership skills with experience managing cross-functional teams and agency partners.
  • Deep understanding of digital platforms, CRM, content strategy, and analytics tools (Google Analytics, Shopify, Klaviyo, Meta, etc.).
  • Creative, data-driven, and customer-obsessed mindset.
  • Strong communication and project management skills.
  • Bachelor's degree in Marketing, Business, Communications, or related field. MBA is a plus.

About Us:

  • Award-winning Canadian retailer offering a collaborative and entrepreneurial work culture.
  • Competitive compensation package and benefits.
  • Opportunity to shape the marketing vision for a respected Canadian brand.
  • The chance to lead digital transformation and drive significant business impact.


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