Director of Digital Brand Transformation
1 week ago
An esteemed Canadian retailer is seeking a seasoned Senior Director of Marketing and E-commerce to spearhead its brand and digital growth strategy.
Key Responsibilities:
- Develop and execute a comprehensive marketing and e-commerce plan that aligns with company goals, integrating physical retail and digital sales channels.
- Oversee brand development, campaign planning, digital advertising, and customer engagement strategies across all platforms, including social media, email, SEO/SEM, and paid media.
- Lead the e-commerce team in driving online traffic, conversion optimization, and customer retention.
- Collaborate with Merchandising, Retail, and Operations teams to ensure consistent brand messaging and seamless customer experiences.
- Analyze and report on performance metrics to continuously refine marketing and e-commerce strategies.
- Manage cross-functional teams and agency partners to achieve strategic objectives.
- Drive data-driven decision-making and creative problem-solving.
Requirements:
- 8+ years of progressive experience in marketing and/or e-commerce, preferably within the apparel or retail sector.
- A proven track record of building and executing integrated marketing plans and delivering strong online sales performance.
- Strong leadership skills with experience managing cross-functional teams and agency partners.
- Deep understanding of digital platforms, CRM, content strategy, and analytics tools (Google Analytics, Shopify, Klaviyo, Meta, etc.).
- Creative, data-driven, and customer-obsessed mindset.
- Strong communication and project management skills.
- Bachelor's degree in Marketing, Business, Communications, or related field. MBA is a plus.
About Us:
- Award-winning Canadian retailer offering a collaborative and entrepreneurial work culture.
- Competitive compensation package and benefits.
- Opportunity to shape the marketing vision for a respected Canadian brand.
- The chance to lead digital transformation and drive significant business impact.
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