Tiva's Expert Data Analyst
4 days ago
We are seeking an experienced professional with 5 to 7 years of expertise in Customer Data Platforms (CDP) and marketing data management to join our team as a Business Data Steward. In this critical role, you will play a key part in shaping the definition, management, and reporting of customer and marketing metrics to advance our initiatives.
About the Role:- Define and manage business requirements for customer and marketing metrics, including lifecycle management across marketing channels and platforms
- Analyze complex business challenges related to our initiatives, developing automated solutions to enhance customer insights, marketing effectiveness, and data-driven decision-making
- Identify gaps in customer and marketing data integration, providing technical expertise to define business requirements for functional specifications
You will lead cross-functional teams across data, marketing, and analytics to address and resolve business or system-related challenges within our ecosystem.
This is a fully remote position within Canada, and we are currently only considering U.S.-based candidates without relocation support.
About You:- Experience: 5 to 7 years in data analysis, business requirements, and data management, with proven experience in customer data and marketing analytics
- Education: Bachelor's degree in Computer Science, Analytics, Business, Marketing, or a related field preferred
You will work closely with Technical Data Stewards to define data requirements, ensuring analytical tables and customer metrics are designed and implemented accurately. This role requires a strong foundation in customer data management and a thorough understanding of the marketing domain, including the marketing lifecycle, campaign processes, and multi-platform engagement strategies.
Requirements:- In-depth knowledge of Customer Data Platforms and experience with Adobe marketing tools, including ACS, ADP, and AEP
- Strong understanding of the marketing lifecycle, campaign processes, and experience with email, direct mail, digital ads, and placements
- Familiarity with data integration and transformation tools like HighTouch and Databricks
The estimated salary for this role is around $120,000 - $150,000 per year, depending on your level of experience and qualifications.
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