Content Strategist

About the Role

We are seeking a talented Content Manager to join our team at Media.Monks, focusing on curating, creating, and distributing compelling content tailored to our prestigious automotive clients. In this role, you will develop and execute innovative content strategies that elevate our clients' brands and engage their target audiences.

Responsibilities:

• Develop and implement content strategies aligned with clients' brand pillars and objectives.
• Produce original, captivating, and on-brand content tailored to automotive enthusiasts and diverse audience segments in collaboration with production teams.
• Curate and enhance existing content to maintain high quality, consistency, and brand alignment.
• Manage the flow and content distribution according to clients' brand pillars and brand-books, ensuring effective dissemination across various channels.
• Edit, proofread, and improve content to maintain high quality, consistency, and brand alignment.
• Demonstrate basic to medium copywriting skills to craft persuasive and on-brand content tailored to automotive preferences and purchasing behaviors.
• Understand social media platforms and manage live/active social media calendars in partnership with Social Media Strategist and CM.
• Perform basic reporting on content performance and audience engagement to inform future content strategies.
• Stay updated on automotive industry trends, vehicle purchase behaviors, and cultural insights to inform content creation and strategy.
• Analyze data insights and metrics specific to automotive marketing to optimize content performance and inform future vehicle-related content initiatives.

About You

The essentials:

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Proven experience in content creation, curation, and management within the automotive or transportation industry.
• In-depth knowledge of automotive brands, vehicle types, and industry trends within the context of marketing and advertising.
• Strong editing and proofreading skills to improve content quality and brand alignment.
• Basic to medium copywriting skills to create persuasive and on-brand content.
• Understanding of social media platforms and basic reporting skills.
• Strong understanding of brand identity, storytelling, and consumer psychology within the automotive landscape.
• Exceptional written and verbal communication skills with a keen eye for detail.
• Creative thinker with a deep appreciation for the automotive industry and a flair for storytelling within the marketing environment.
• Exceptional organizational and multitasking abilities in a fast-paced, automotive-centric environment.
• Collaborative team player with exceptional interpersonal skills and the ability to work across cross-functional teams in the automotive industry.
• Adaptability and agility to evolve with changing automotive trends and consumer preferences within the marketing sphere.
• On top of culture and trends; you know what's going to be cool before it is, including emerging social channels, tools, networks, etc.
• Deep understanding of social media best practices, in terms of formats and tone of voice, as well as key social media channel ecosystems (Instagram, TikTok): trends, hashtags, automotive content usage, functionalities, guidelines, and platform updates.
• Ability to travel to office & onsite client locations as needed.
• Acquaintance with the automotive industry (prior knowledge preferred).
• Significant experience as an Instagram & TikTok user with a history of posts that performed well and drove attention for automotive brands.
• Ability to derive strategic insights from listening, including knowledge of metrics, social listening tools, and digital reports.
• Strong organizational and quality assurance skills for publishing on high-profile channels with meticulous attention to detail.
• Familiarity with scheduling tools, social listening tools, and Content Management Systems.
• Comfortable interacting with internal departments and clients.

At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.

Salary Range $80,000—$100,000 CAD

About Monks

Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry's best and most diverse digital talent—to help the world's trailblazing companies outmaneuver and outpace their competition.

Monks was named a Contender in The Forrester Wave: Global Marketing Services. It has remained a constant presence on Adweek's Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger's Programmatic Power Players list every year (2020-24). In addition to being named Adweek's first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek's Top 100 Global Most Loved Workplaces 2023.

We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.

While we continue to grow our teams, please be mindful of fraudulent job postings and recruiting activities that may use our company name and information. Please be mindful to protect your personal information, especially your national identification number, and bank account information during a recruiting process. While Monks may reach out to potential candidates via LinkedIn, we will always ask applicants to apply through our website () and will never ask for payment or bank account information during the recruitment process.