Marketing Director

4 weeks ago

Richmond, British Columbia, Canada Trail Appliances Full time
Marketing Director - Brand and Digital Strategy

Trail Appliances is seeking a seasoned Marketing Director to lead our brand and digital marketing efforts. As a key member of our senior leadership team, you will be responsible for developing and executing comprehensive marketing strategies across our B2C and B2B divisions. Your expertise in omnichannel marketing, digital marketing, and data-driven consumer insights will drive brand growth and customer engagement.

Key Responsibilities:
Develop and execute marketing strategies across three distinct divisions (B2C and B2B) to ensure cohesive brand messaging and market penetration.
Plan and execute the promotional calendar, aligning with marketing objectives and sales goals to drive customer acquisition and retention.
Conduct market analysis and consumer insights to inform marketing decisions and shape positioning efforts and customer segmentation.

Requirements:
10+ years of experience in senior marketing roles, with a strong background in retail brick-and-mortar and ecommerce environments.
Proven ability to lead and inspire a diverse marketing team, fostering a collaborative and innovative work environment.
In-depth knowledge of omnichannel marketing, digital marketing, and data-driven consumer insights.
Strong strategic and operational skills with a hands-on approach to driving marketing initiatives.
Excellent communication and project management skills, capable of managing multiple priorities.
Proven experience in brand reputation management, with a track record of successfully managing and enhancing brand perception.
Strong background in market research and customer segmentation.
Expertise in developing exceptional customer experiences.
Demonstrated ability with budget development and efficient resource allocation.
Comprehensive understanding of Canada's privacy legislation and competition guidelines.
Proficiency in multi-cultural marketing, with a sensitivity to diverse consumer needs and preferences.
Bachelor's degree in Marketing, Business Administration, or a related field

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