Digital Marketing Strategist

2 days ago

London, Ontario, Canada tbk Creative Full time
Job Description

We are seeking a skilled Digital Marketing Strategist to join our team at tbk Creative. As an Intermediate Social Media Strategist, you will be instrumental in managing and executing social media strategies for our clients.

You will collaborate closely with our creative and performance marketing teams to bring social campaigns to life, ensuring they align with client goals and brand voice. A local presence in the area is essential for this role, as you will be actively engaging with the community and attending client events.

Key Responsibilities:

  • Develop, implement, and manage social media strategies across various platforms to drive brand awareness, engagement, and lead generation.
  • Create, curate, and manage content calendars that introduce new content types and formats while adhering to best practices to keep clients' social presence dynamic.
  • Analyze social media performance metrics using analytics tools to measure campaign effectiveness, providing actionable insights for optimization.
  • Collaborate with the creative team to produce visually compelling content that aligns with client brand guidelines.
  • Maintain expertise in the latest social media tools, advertising capabilities, and analytics platforms, pursuing relevant certifications as needed.

Requirements:

  • 3-5 years of experience in social media strategy and management, preferably within an agency setting.
  • Proven track record of developing and executing successful social media campaigns across multiple platforms.
  • Strong knowledge of social media tools and analytics platforms (e.g., Hootsuite, Sprout Social, Google Analytics, Meta Business Suite).
  • Excellent communication skills, both written and verbal, with a knack for crafting engaging and on-brand social content.

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