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Social Media Manager
2 months ago
Job Title: Social Media Manager
Job Summary:
We are seeking a highly skilled Social Media Manager to join our team at Ubisoft Entertainment. As a Social Media Manager, you will be responsible for coordinating all marketing actions on our strategic portfolio for the Canadian territory and developing reach and engagement with local audiences of players through Social Channels to drive acquisition, retention, and monetization supporting our Global Marketing strategies.
Key Responsibilities:
- Content Creation and Publishing: Publish content delivered by Global Teams and localize copy (where necessary, e.g. translate to FR-CA) posting on Facebook, Instagram, and Twitter via the social posting tool and ensure reporting dashboards are accurate.
- Local Social Plans: Develop local social plans for specified new releases & top-performing live games including a content summary with clear KPIs (Imps, Views, Eng%) to support key products complementing the product's Global calendar. Local product plan social content to be produced internally or via partners (e.g. social agency, content creators).
- Local Content Creation: Support the local product plans & live games with internally or partner-created social content which adheres to the product's positioning, tone of voice & premium presentation following a consistent local social content approach.
- Community Engagement: Foster a positive presence on the local social channels interacting with comments adhering to internal guidelines.
- Reporting and Analysis: Track local plan delivery per pulse point to monitor plans. Contribute to Regional Newsletter updates providing key highlights of local support of the pulse point. Provide a monthly summary report of the local social channel performance for Global & Local posts & key learnings.
Requirements:
- Experience: Previous experience in Social Media and/or Community Management.
- Skills: Strong knowledge of Social Media best practices (content, publishing do's & don'ts, algorithm rules, etc.) and KPIs. Expertise in photo-editing and video-editing software (Adobe Creative Suite, i.e., Photoshop, Premiere Pro & CapCut). Analytical skills to measure the performance of a campaign/an asset. Strong coordination capabilities, collaboration skills and open to feedback.
- Education: Bachelor's degree in Marketing, Communications, or related field.
What We Offer:
Ubisoft offers a dynamic and inclusive work environment that values diversity and creativity. As a Social Media Manager, you will have the opportunity to work with a talented team of professionals and contribute to the development of engaging social media content that resonates with our audience.