Senior Data Scientist, Marketing

7 days ago

Toronto, Ontario, Canada Thumbtack Full time

About the Role

We're seeking a highly skilled Senior Data Scientist to join our Marketing team at Thumbtack. As a key member of our growth marketing team, you'll leverage your analytical expertise to drive high-impact projects and optimize marketing channels. You'll work closely with our data science team to share learnings, build new capabilities, and contribute to our company's data culture.

Responsibilities

  • Provide analytical support for user behavior analysis, target audience identification, campaign performance measurement, and budget forecasting.
  • Identify opportunities to optimize individual campaigns and marketing channel mix.
  • Design and analyze experiments for causal inference.
  • Partner with MarTech stakeholders to scope new features and optimize performance.
  • Develop expertise in campaign measurement, A/B testing, customer segmentation, and targeting optimization.
  • Collaborate with cross-functional partners to build new solutions and capabilities.
  • Contribute to our team and company data culture through accessible data table design and maintenance.

Requirements

  • 5+ years of marketing data science/analytics experience.
  • Familiarity with digital marketing and experience with campaign measurement and performance optimization.
  • Experience with running channel incrementality tests and building Marketing Mix Models.
  • Passion for problem-solving, critical thinking, and data analytics.
  • Sharp business judgment and ability to see past the noise.
  • Strong communicator, attentive listener, and compelling explainer.
  • Expert in SQL, proficient in Python or R, and proficient in data visualization tools.

Bonus Points

  • Experience in relevant tech companies, consumer-facing or marketplace.
  • Experience in an analytical environment outside of analytics, e.g., management consulting.
  • Bachelor's or advanced degree in statistics, math, data science, computer science, or economics.
  • Experience in building various statistical and machine learning models.

About Thumbtack

Thumbtack is a virtual-first company, allowing you to work from anywhere in the United States, Canada, or the Philippines. We offer a range of benefits, including a virtual-first working model, 20 company-wide holidays, and a library in San Francisco. Learn more about our virtual-first working model and benefits.

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