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Search Engine Optimization Expert
2 months ago
Medisca is a leading global corporation that specializes in pharmaceutical compounding and related services. With a strong foundation in quality and innovation, we deliver customized solutions to the healthcare industry.
Job SummaryWe are seeking a highly skilled Digital Specialist to join our team. The successful candidate will be responsible for driving targeted traffic and generating high-quality leads through digital marketing channels.
Key Responsibilities- Manage and optimize paid search and retargeting campaigns to maximize ROI.
- Implement SEO strategies to improve organic search rankings.
- Utilize tools like Algolia and Hotjar to improve website performance and user experience.
- Collaborate with content, design, and sales teams to create cohesive marketing strategies.
- Conduct keyword research and analyze website traffic and campaign performance.
- Make data-driven recommendations for optimization.
- Bachelor's degree in Marketing, Business, Digital Media, Communications, or a related field.
- 3+ years of experience in marketing, preferably in demand generation, SEM, and SEO.
- Certification in Google Analytics, Google Ads, or other relevant platforms (an asset).
- Proven success managing and optimizing paid search and retargeting campaigns.
- Proficiency in Google Analytics and other website traffic analysis tools.
- Strong understanding of SEO best practices and keyword research.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Collaborative and dynamic work environment.
- Flexible work arrangements and remote work options.
